Manager, Business Analysis - Japan at The Coca-Cola Company in Tokyo

Job description

Job Description Summary: The Coca-Cola Company is evolving into a more digital-first, data-driven enterprise to fuel sustainable growth, increase speed to market, and unlock new sources of value. Rapid advances in technology, data, and AI create a unique opportunity to accelerate the The Coca-Cola Company (TCCC) system's next chapter of growth by reimagining our core competitive advantages. Building on a strong foundation of modernized infrastructure, global digital experiences, early data capabilities, and proven use cases, we are now shifting from early wins to scaled, end-to-end impact on growth, productivity, and efficiency. This next phase moves us from an analog world to a fully digitized one, powered by a digital growth engine that embeds data, technology, and AI into our most critical business domains. Success will require more than technology implementation — it demands a strategic transformation of core capabilities, a domain-based, product-centric operating model, and a cultural shift toward experimentation, data and technology fluency, and seamless partnership between business and digital teams. Within the Japan & South Korea Operating Unit (JKOU), Coke ON is a unique digital asset in the global Coca-Cola system: Japan's proprietary consumer loyalty platform operating on the world's highest-density vending machine network. JKOU is transforming Coke ON from a vending loyalty app into an omnichannel consumer engagement platform — personalizing rewards and content at the individual user level, expanding loyalty beyond vending, gamifying the experience, and building brand-led communities. This transformation makes Coke ON both a significant growth engine and a critical point of differentiation for JKOU's business performance. Job Description Summary The Manager, Business Analysis analyzes business requirements, consumer insights, and operational needs to support Coke ON product and transformation initiatives. The role translates business goals into functional requirements, process improvements, and measurable outcomes. Working across the business and technical sides of the Coke ON organization, the role ensures that business intent is captured with precision, that decisions are grounded in data, and that outcomes are tracked and measurable. Responsibilities include Gather and analyze business requirements from product, marketing, and operations stakeholders. Translate approved priorities into clear business rules, functional requirements, user stories and acceptance criteria that connect business intent and consumer outcomes with technical delivery. Analyze consumer, transaction, and campaign data to generate insights that inform product and business decisions. Lead product and growth analysis across consumer journeys, cohorts, campaigns, experiments and product features to identify opportunities to improve acquisition, activation, retention, purchase frequency and business value. Define hypotheses, success metrics and measurement approaches, and evaluate post-launch performance, including incremental impact, financial impact, investment requirements, and operational effort. Identify process improvement opportunities and support their design and implementation. Support performance reporting and prioritization analysis for Coke ON. Facilitate alignment between business stakeholders and technical teams on scope and requirements. Develop business cases and evidence-based recommendations to support the Coke ON lead and Business Delivery team in prioritizing incoming requests and initiatives. Organizational Impact Strengthens the quality of decisions and requirements across the Coke ON product portfolio. Connects business intent to technical delivery and measurable outcomes. Innovation & Complexity Applies analytical rigor and structured problem-solving to ambiguous business questions. Improves ways of working between business and technical teams. Communication & Influence Communicates analysis and requirements clearly to b