Manager, Brand & Digital Marketing (2232) at Life University in Marietta, GA

Job description

Manager, Brand & Digital Marketing Location: Life University, Main Campus - Marietta, GA Essential Job Functions Responsible for elevating the Life University brand, increasing visibility, driving enrollment demand, and supporting the Life U culture through comprehensive marketing initiatives involving digital media, website design, content development, email, video, and traditional marketing channels. Develop branded content to drive engagement and grow our reputation through the website, social media, and at campus and community events. Script, plan, and oversee production of video and digital media. Manage integrated digital and traditional marketing projects. Plan budget, targeting, messaging, media, and creative strategies and tactics. Execute paid media initiatives including brand awareness and lead-generation. Develop email communication plans to support conversion of student inquiries to enrollment. Develop copy, cadence, and logic for multi-step communications and implement in CRM system. Conduct A/B testing of ads, landing pages, emails, and other tactics. Implement data-driven solutions to continually improve campaign results. Recommend, plan and implement other marketing initiatives supporting brand, culture, and enrollment. Develop and present communications to gain buy-in for marketing ideas, share progress, and report results and recommendations. Oversee each step of complex initiatives, document progress, and keep all stakeholders informed throughout. Monitor email, marketing, and media performance. Identify trends and insights. Implement improvements to optimize results. Support website development. Manage web initiatives from structure and design to page content, creative, and search engine optimization (SEO). Support SEO strategy utilizing BrightEdge or similar software. Conduct keyword research and apply results to advertising, website, and social media content. Conduct analysis and/or research to understand target audiences: demographics, psychographics, behaviors, preferences, and other insights to inform marketing strategy and content development. Manage external partners and/or specific initiatives: negotiate pricing, define detailed deliverables, and ensure expectations are met on time and within budget. Partnerships may include graphic designers, brand agency, media agency, video producers, photographers or others. Capture photo and video as needed to complement professional services and enhance marketing output. Design digital ads using Adobe, Canva, or similar software. Establish partnerships across campus with faculty, staff, leaders, and students to capture brand stories and effectively support strategic university initiatives. Collaborate with other departments to design strategies and tactics supporting university objectives. Ensure transparency and alignment on objectives and outcomes. Additional Duties and Responsibilities Serve as backup to team members as needed to support website edits or other project requests submitted to the marketing portal. May manage marketing personnel. Assumes additional responsibilities and supports special projects as requested. Qualifications Education, Training and/or Experience Bachelor’s degree in related field 3+ years of relevant experience Knowledge, Skills, Abilities Media strategy development Content strategy and creative development experience Presentation skills Data analytics and performance reporting Digital campaign management Microsoft Office Suite Software Email development system software Canva, Adobe Suite or similar design software Monday or similar project management software Google Analytics experience Salesforce, Ellucian, or other CRM software Budget management Cross-functional collaboration and partnership Partner/vendor management Personal Characteristics Collaborative Accountable Self-starter Works well independently Strong verbal and written communication skills Creative Innovative Flexible Analytical Customer service-oriented Stud