Manager - Affiliate Activation, TikTok Shop (CPD) at L'Oréal in New York, NY

Job description

Job Title: Manager - Affiliate Activation (CPD TikTok Shop) Division: Consumer Products Division Location: Hudson Yards, NYC Reports To: SVP – CPD TikTok Shop Who We Are: For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity. At L'Oréal Consumer Products, our mission is to democratize the best of beauty, and for us, beauty has to be sustainable. Our division holds the world’s #1 beauty brand with L’Oréal Paris, the #1 makeup brand with Maybelline New York, the #1 natural brand with Garnier, as well as NYX Professional Makeup. We create personalized brand experiences online and offline that make our consumers the heroes of our brand story. Every day, we push boundaries in the world of traditional and digital strategies focusing on all that big data has to offer. Come join our dynamic team! What You Will Do: The Manager, Affiliate Activation (TikTok Shop) is the strategic champion of our creator engagement ecosystem. This role is responsible for leading the growth of our Social Commerce presence on TikTok for the US, developing a full-funnel affiliate model that drives both brand love and conversion. The ideal candidate possesses a unique 'Math and Magic' mindset—leveraging deep analytical insights to fuel viral creativity. You will scale performance through high-impact content, manage an expansive creator network, and maintain a rigorous pulse on platform trends to drive innovation and engagement. Key Responsibilities: Performance Tracking and Business Intelligence Comprehensive KPI Management: Track and report on channel metrics including Gross Merchandise Value, Average Order Value, conversion rates, and active affiliate counts to link creator performance directly to sales targets. Full Funnel Data Analysis: Analyze performance via the TikTok Business Suite and Seller Center to identify optimization opportunities and deep conversion insights that fuel brand awareness. Executive Insights: Deliver weekly and monthly reporting with clear actionable recommendations for senior leadership by converting creator measurements into high level business plans. Creator ROI Monitoring: Manage affiliate incentive budgets and commission boosts with a focus on Return on Investment and Return on Ad Spend to ensure efficient resource allocation. Creator Community and Affiliate Management Strategic Pipeline Scaling: Recruit and onboard over 500 monthly creators while maintaining a balance between professional stylists and consumer creators to expand brand reach. High Tier Relationship Management: Build and manage relationships with top tier creators through direct outreach by personally identifying and vetting high impact affiliates beyond agency sourced talent. Community Nurturing and Retention: Foster the creator community by hosting in person events, moderating webinars, and managing active communications via platforms like Lark, Discord, and the TikTok Shop Affiliate Center. Contract and Terms Negotiation: Lead negotiations for creator terms including specific deliverables, usage rights, exclusivity, and timelines to ensure brand alignment and quality. Compliance and Risk Mitigation: Monitor creator content daily for compliance by flagging violations of brand guidelines and executing de monetization protocols when necessary. Activation and Content Innovation Best in Class Modeling: Lead by example by filming first party TikTok content that models high quality storytelling and product education for the affiliate network to emulate. Data Driven Creative Briefing: Develop personalized briefs by gathering product details and content direction in consultation with Brand Marketing and International Marketing teams. Technical Asset Production: Coordinate before and