L'Oreal Korea - Luxe - Lancome - Communication Team Manager at L'Oréal in Seoul

Job description

Communication Team Manager - Lancôme (Luxe) Hello, we're L'Oréal. We're not just building brands, we're shaping how the world experiences beauty (and it takes a lot of cool jobs to do it). Intrigued? Keep reading, this might be the opportunity you've been searching for. A Day in the Life Lead and shape Lancôme’s integrated communication strategy across skincare, makeup, and fragrance to strengthen brand equity, visibility, and reputation in the local market. Develop impactful PR, influencer, and ambassador initiatives that reflect the brand’s heritage, product innovation, and celebration of diverse expressions of beauty, while aligning with global brand guidelines and local business objectives. 1. Communication Strategy & Leadership Define and drive the long-term PR and communication strategy to strengthen Lancôme’s brand image, visibility, and reputation in the local market. Lead the communication roadmap across skincare, makeup, and fragrance, ensuring alignment between global brand guidelines and local business priorities. Partner with relevant internal stakeholders to ensure consistent, integrated brand communication across key channels and touchpoints. Manage and develop team members, fostering collaboration, high performance, and talent growth within the communication function. 2. Campaign & Project Direction Lead the end-to-end development and execution of integrated communication campaigns for product launches, brand initiatives, and key events. Drive 360-degree communication initiatives across earned, owned, and paid media, delivering consistent and engaging brand experiences. Develop locally relevant communication plans that bring Lancôme’s brand heritage, product innovation, and category strengths to life. Oversee campaign planning and execution, ensuring activities are delivered on time, on budget, and in line with brand standards. 3. Media Relations & Industry Networking Build and maintain strong relationships with key media, editors, and relevant industry voices. Identify opportunities for impactful media partnerships, editorial features, and digital communication initiatives that enhance brand visibility and relevance. Strengthen the brand’s presence across beauty, lifestyle, and relevant cultural platforms through compelling and consistent storytelling. 4. Brand Ambassadors & Influencer Strategy Lead PR-driven celebrity, spokesperson, and brand ambassador partnerships in alignment with the brand’s positioning and communication objectives. Develop influencer strategies across relevant tiers and platforms to support brand storytelling, campaign objectives, and consumer engagement. Oversee influencer activations and PR event curation, ensuring partner selection and content are consistent with brand values and guidelines. Build long-term relationships with ambassadors, influencers, and opinion leaders to foster authentic and effective collaboration. 5. Reputation Management & Crisis Oversight Monitor brand reputation, media sentiment, and industry developments to identify communication opportunities and potential risks. Lead the development and execution of crisis communication plans in close alignment with internal stakeholders and management. Ensure external communications are accurate, consistent, and aligned with approved messaging and applicable requirements. 6. Budget & Agency Management Manage and optimize the communication and PR budget, prioritizing resources across initiatives and evaluating performance against agreed objectives. Lead relationships with PR and external agencies, setting clear expectations and KPIs, reviewing performance, and driving continuous improvement. Ensure effective coordination among agencies and internal teams to support timely and consistent execution. We Are Looking For You bring strategic vision, storytelling agility, and an inspiring leadership style with 10+ years of progressive experience in communications and PR. You bring: • Communication Strategy : Extensive track record