Lifecycle Marketing Specialist, Customer Journey at Motive

Job description

Who we are: Motive empowers the people who run physical operations with tools to make their work safer, more productive, and more profitable. For the first time ever, safety, operations and finance teams can manage their drivers, vehicles, equipment, and fleet related spend in a single system. Combined with industry leading AI, the Motive platform gives you complete visibility and control, and significantly reduces manual workloads by automating and simplifying tasks. Motive serves nearly 100,000 customers – from Fortune 500 enterprises to small businesses – across a wide range of industries, including transportation and logistics, construction, energy, field service, manufacturing, agriculture, food and beverage, retail, and the public sector. Visit gomotive.com to learn more. About the Role: Own the experience and performance of a defined portfolio of always-on customer journeys and assigned lifecycle initiatives. This role translates Lifecycle direction into journey requirements, experience improvements, measurement, and optimization priorities. Lead lifecycle’s contribution to working with Campaign Ops/MOps, as they centrally own campaign production and technical operations, and partnering with those teams to remain accountable for the customer and business outcomes of assigned journeys. What You'll Do: Own journey design requirements, customer experience, performance, and continuous improvement for assigned parts of the prioritized lifecycle portfolio, which may include onboarding, adoption, engagement, renewal, churn prevention, reactivation, or SMB journeys. Translate approved journey direction into clear briefs, audience and content requirements, acceptance criteria, and success measures. Partner with Campaign Ops/MOps through implementation and launch; Campaign Ops/MOps owns platform configuration, production, QA, deliverability, deployment, and operational monitoring. Own the Monthly Product Updates newsletter from content intake and calendar through performance reporting. Review agreed journey performance and customer-experience signals, identify material gaps or risks, and recommend improvements. Campaign Ops/MOps owns operational monitoring, error detection, QA, and deliverability controls; escalate issues through the agreed process. Support the Mandrill to Marketo migration by building briefs, mapping content, and defining journey and content requirements, partnering with Campaign Ops/MOps on the technical rebuild and validation. Track and report on journey progression, adoption, re-engaged contacts, renewal and churn-prevention performance, and journey health, and share clear, digestible insights with internal partners. Partner with creative, content, marketing operations, and analytics teams to develop campaigns and accurately report on them Run routine optimizations and tests; document learnings and recommend improvements Use AI and automation to speed up drafting, reporting, and routine tasks, while remaining the accountable human owner who launches, measures, and follows through. Own journey experience and optimization decisions within the assigned portfolio, and contribute recommendations to Lifecycle strategy and prioritization. What We're Looking For: 2-4 years of experience in email/CRM/lifecycle marketing, ideally within a data-driven, experimental, continuously optimized, stage-based campaign model. 1+ year of B2B experience; SaaS/enterprise software a plus. Experience improving customer communications or lifecycle journeys using customer needs and performance insights; able to write clear briefs, define journey requirements, and recommend experience improvements. Working knowledge of marketing automation platforms and CRMs (Marketo and SFDC experience preferred), including segmentation, dynamic content, and campaign tracking. Strong attention to detail, with a record of accuracy, clean QA practices, and polished deliverables; comfortable with daily run checks and monitoring. Ability to manage multiple