Licensing Associate, Hardlines (Peanuts Worldwide) at Sony in New York, NY

  • Company: Sony
  • Location: New York
  • Salary: $60K – $70K
  • Job type: full time
  • Workplace: onsite
  • Posted: 2026-09-28

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Job description

Join our Peanuts Worldwide team to make us part of your story! The characters of Peanuts and related intellectual property are owned by Peanuts Worldwide, which is 80% owned by the Sony Group, and 20% owned by the family of Charles M. Schulz. First introduced to the world in 1950 in the Peanuts comic strip, Charlie Brown, Snoopy and the rest of the gang have made an indelible mark on popular culture. In addition to enjoying beloved Peanuts shows and specials on Apple TV, fans of all ages celebrate the brand around the world through thousands of consumer products, as well as amusement park attractions, cultural events, social media, and comic strips available in all formats, from traditional to digital. Peanuts recently celebrated its 75th Anniversary with unprecedented worldwide exhibitions and activities, collaborations, digital marketing campaigns, and more. POSITION SUMMARY Peanuts Worldwide, LLC is seeking a Licensing Associate, Hardlines! Reporting to the VP, Global Hardlines, the Licensing Associate, Hardlines will be responsible for building and managing Peanuts' domestic licensing program. In this role, you will directly manage existing partners, prospect and secure new licensees in addition to working closely with other Peanuts departments to bring products to life! This position will be on a Hybrid schedule with 2 days per week in the NYC office. JOB RESPONSIBILITIES Assist with management of Peanuts licensees in the following categories: Toys & Games, Gifts, Collectibles, Seasonal, Stationery, Food & Beverage, Promotions, and Gaming (mobile & console) Identify, pitch, and sign new licensees tied to specific revenue goals and annual growth for the overall Peanuts Worldwide domestic business Manage day-to-day business, including all aspects of category management: financials, contracts (new deals, amendments and renewals), category analysis, product development, strategy, and retail placement Partner with VP, Global Hardlines to develop strategies for categories at all levels of retail and ecommerce Update and maintain pitch decks Oversee new contract negotiations, ensuring terms meet the company requirements and overall business objectives Domestic travel is required Honesty, trustworthiness and ethical conduct are material requirements for the responsibilities outlined above QUALIFICATIONS FOR POSITION Your qualifications and experience should include: 2+ years of experience in the licensing industry working in sales and/or brand management Bachelor’s Degree preferred. Proficient in MS Office programs (Outlook, Excel, PowerPoint) Experience pitching properties, securing deals, negotiating deal points and managing licensees; preferably in character or entertainment Proven track record of establishing strong relationships and contacts with key players across hardlines categories; retail relationships are a plus Motivated self-starter who demonstrates strong initiative, creativity and excellent work ethic Flexible team player with positive attitude and ability to work collaboratively across the company Strong organizational skills and ability to think strategically to complete tasks in a timely fashion Strong attention to detail and a high level of administrative organization Exceptional verbal, written and interpersonal skills Problem solver that acts decisively and demonstrates good judgement Thrives in a fast paced, changing environment that necessitates working on many different projects simultaneously Must be authorized to work in the US without restrictions. We are committed to creating an inclusive employee experience for you to thrive as part of Sony’s purpose to “fill the world with emotion through the power of creativity and technology.” Benefits: Peanuts Worldwide participates in the Sony Corporation of America (SCA) benefits program and offers benefits-eligible employees (generally regular employees scheduled to work 20 or more hours a week) a comprehensive benefits program that offers coverage and support

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