Lead Marketing Analyst at AT&T in Atlanta, GA

Job description

This is a full-time onsite role based in the location(s) posted and is performed from the designated work location five days per week. No relocation is offered. The Lead Marketing Analyst – Marketing Optimization helps Cricket get the most from its marketing investment by answering the questions that matter most: what is working, why, and where to invest next. This role takes on complex, often ambiguous business problems, structures them into testable hypotheses, and delivers objective, evidence-based recommendations. It is accountable for the quality and adoption of its analysis; channel execution remains with functional owners. PROBLEM SOLVING & DEEP-DIVE ANALYSIS: • Frame ambiguous business questions into clear hypotheses and analytical plans • Conduct deep-dive analyses to diagnose performance shifts and identify root causes • Size opportunities and model the expected impact of recommended actions. MEDIA EFFECTIVENESS & SPEND OPTIMIZATION: • Measure media and advertising effectiveness across paid, owned, and field channels • Interpret marketing mix modeling and other measurement approaches to guide budget allocation • Identify opportunities to reallocate and optimize marketing spend, and deliver investment recommendations to marketing leadership and Finance. TESTING & EXPERIMENTATION: • Build and manage an incrementality testing and experimentation roadmap • Design tests with sound methodology and translate results into decisions. CROSS-FUNCTIONAL PARTNERSHIP: • Partner with Media, Brand, agency partners, Finance, and Data teams to align on measurement standards • Advise on targeting and channel strategy; media planning and buying remain with Media and agency teams. QUALIFICATIONS: • Bachelor's degree in Analytics, Economics, Statistics, Marketing, or related field desired • 5+ years of experience in marketing analytics, media measurement, or advertising effectiveness • Experience with marketing mix modeling, incrementality testing, and experiment design • Proficiency in SQL; Python or R preferred • Strong structured problem-solving skills and ability to communicate complex findings simply to senior leaders • Experience working with media agency and platform data • Wireless, telecom, subscription, or retail experience preferred. Overall Purpose: THIS JOB REQUIRES SPECIAL APPROVAL FROM THE COMPENSATION JOB FAMILY OWNER. Identify, develop, and execute data-driven marketing strategies, programs and capabilities for new and existing products or services to drive brand awareness, customer engagement, and revenue growth. Key Roles and Responsibilities: Typical tasks may include, but are not limited to, the following: • Developing Marketing Strategies: Plan and implement comprehensive marketing programs to support organizational objectives, including forecasting future needs and creating strategic responses. • Campaign Planning and Execution: Develop, execute, and manage marketing campaigns across various channels to achieve business goals. • Collaboration and Coordination: Work closely with product management and cross-functional teams to identify new marketing opportunities, assess program impact, and promote customer awareness through marketing communication projects. • Performance Tracking and Reporting: Prepare and analyze marketing activity reports to track and report on campaign performance, ensuring alignment with business objectives. • Financial Analysis and Budget Management: Conduct financial analysis to allocate marketing budgets effectively, manage expenditures within allocated limits, and align spending with overall marketing and financial goals. Job Contribution: An experienced professional, recognized as an expert, creatively resolving complex issues with broad and in-depth knowledge. Leads significant projects with strategic autonomy, influencing executive decisions. Mentors less experienced staff, implements long-term plans impacting the organization, and frequently collaborates with senior leadership. Superviso