JanSport: Art Director at VF Corporation

Job description

At Eastpak, JanSport and Kipling, we are three unique brands that embody the same spirit of self-expression and discovery. We’re built to resist whatever life throws at us, to express ourselves as individuals, and inspire positive resistance. We put our people first. We always have and we always will. It is ingrained in our DNA. Good people bring out the good in people, and good people are the foundation of this brand. So, before we get to the job details, take a minute to learn a little more about us – our values and our culture. If you can see yourself working side-by-side with a team of people who express ourselves with the bags we carry and who believe in new experiences, living a life of positivity, and discovering our own way, Eastpak, JanSport and Kipling just may be the place for you. To learn more about our values and our culture, visit www.eastpak.com , www.jansport.com or www.kipling-usa.com . Art Director, JanSport Global What will you do? A day in the life of a Art Director on the Americas Eastpak, JanSport and Kipling Commercial Team looks a little like this. Join our dynamic team as an Art Director for JanSport (Global), where you'll ignite your creative vision at the forefront of design and innovation. As a key player in our company, you'll help lead a team of designers, nurturing their talents to craft compelling visual experiences. From initial brainstorming to final execution, you'll oversee the entire creative process, ensuring our brand identity shines through in every detail. Collaborating seamlessly across departments, you'll transform marketing objectives into captivating visuals, while also spearheading photo and video shoots to capture our brand essence with stunning imagery and dynamic storytelling. Let’s break down that day-in-the-life a bit more. What you will do: Collaborate, challenge and enrich brainstorms and ideation processes across clients and deliverables-generating clear ideas, concepts and executions Work with account, strategy and creative teams to ensure the design vision is executed in a consistent, on-brand and world-class manner, ensuring high standards for design quality Lead projects from concept through execution by producing sketches, storyboards, art layouts through photo and video shoots, based on creative visions and ideas How you will do it: Manage multiple projects and deadlines in a highly organized and detailed manner Be a true product expert, focused on holistic, product-driven narratives that showcase the innovation of both brands while elevating seasonal product collections & emerging technologies that define our unique brands within the Global Pack’s space. Work in lock step with the Ecom, Retail and Brand teams to ensure seasonal consistency in art direction across multiple categories. Collaborate, challenge and enrich brainstorms and ideation processes across clients and deliverables-generating clear ideas, concepts and executions Work with account, strategy and creative teams to ensure the design vision is executed in a consistent, on-brand and world-class manner, ensuring high standards for design quality Lead projects from concept through execution by producing sketches, storyboards, art layouts through photo and video shoots, based on creative visions and ideas What do you need to succeed? We all have unique skills that we bring to work and celebrate every day. For this role, there are foundation skills you’ll need to succeed and excel. Additionally, while formal education in a related field is great to have, we are most interested in 3-5 years of experience in graphic design, with a strong portfolio showcasing your creative abilities and design versatility. The foundation skills you will need in this position are: High proficiency in contemporary design tools: Adobe Creative Suite, Premier Pro, Figma, GIF creation, advanced photography skills, video editing experience a plus. Previous experience in productions showcasing art direction for both photo and video Re