Issuing Solutions Growth Marketing Manager at Visa in San Francisco, CA

Job description

About Us Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid. At Visa, you'll have the opportunity to create impact at scale — tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world. Join Visa and do work that matters – to you, to your community, and to the world. Progress starts with you. Job Description Marketing Managers are responsible for the planning and implementation of projects that support the marketing function. The role involves working individually or with a team to recommend actions, schedule and plan projects, analyze economic considerations, estimate costs, and manage projects to completion. All roles require digital fluency, including the ability to work with emerging technologies such as Generative AI tools (e.g. ChatGPT, Microsoft Copilot) to support everyday work. Key Responsibilities: Serve as the primary marketing commercialization lead for Visa Value Added Services banking and issuing solutions portfolio in North America, providing market intelligence, customer insights, and strategic recommendations to inform product, GTM, and growth priorities. Drive and deliver regional VAS Growth Marketing programs with a focus in demand generation and market education for Issuing and Risk and Identity Solutions Build marketing programs that generate measurable pipeline and drive account engagement to deepen client relationships and expand solution adoption Collaborate closely with regional sales, product, GTM, and executive leaders across the VAS and Financial Services ecosystem to align marketing programs with business goals, drive net new revenue opportunities, and cross-sell and upsell solutions. Translate Business Unit, Solutions and Product priorities into actionable growth marketing plans, leveraging content and best practices to drive awareness, demand generation, and partner engagement across Issuing, Processing, Core Banking, Loyalty, Digital, and Risk and Identity solutions. Identify market opportunities, competitive trends, and client requirements to deliver effective marketing programs driving revenue creation and pipeline progression. Partner with business stakeholders to deliver sales enablement and value prop messaging. Lead the alignment and execution of key industry and Visa-hosted events to business priorities, including pre-event positioning, onsite activation, and post-event follow-up to maximize client engagement and pipeline growth Content Localization and Development - Drive localization and adaptation of marketing and sales content to meet unique regional and customer needs and develop region-specific materials to support sales and partner conversations. Own measurement and reporting of portfolio marketing performance, tracking pipeline contribution, revenue influence, account engagement, and solution adoption. Leverage data-driven insights to optimize marketing investments, improve business outcomes, and inform portfolio growth decisions. Visa requires at least 3 days in office, expectations of these days will be confirmed by your Hiring Manager. Qualifications Basic Qualifications: 5 or more years of relevant work experience with a Bachelors Degree or at least 2 years of work experience with an Advanced degree (e.g. Masters, MBA, JD, MD) or 0 years of work experience with a PhD Preferred Qualifications: 6 or more years of work experience with a Bachelors Degree or 4 or more years of relevant experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or up to 3 years of relevant experience with a PhD Proven ability to engage, influence, and partner with senior business leaders and cross-functional teams. Strong understanding of the financial services audience, including banks, issuers, processors, fintech