Integrated Marketing Strategy & Planning Lead at AmTrust Financial Services in Chicago, IL

Job description

Overview At AmTrust, we're focused on helping businesses thrive through specialized insurance solutions, strong distribution partnerships, and a commitment to continuous innovation. As we continue to grow, marketing plays an important role in connecting customer and partner needs with the products, services, and experiences that drive business success. The Integrated Marketing Strategy & Planning Manager serves as a key marketing partner to assigned business, product, and functional leaders. This role helps connect business goals to marketing activities that support growth, strengthen distribution relationships, and improve customer engagement. The ideal candidate is naturally curious and enjoys learning how the business works. They ask thoughtful questions, build strong relationships, and work collaboratively across teams to help turn business priorities into actionable marketing plans. As part of the corporate marketing organization, this role will support a defined portfolio of products and business partners, serving as a bridge between the business unit to ensure priorities are understood, projects move forward efficiently, and marketing efforts are aligned with business unit and brand objectives. This role follows a hybrid work schedule and requires in-office presence four days per week in our Cleveland, Chicago, Boston, or Southington office. Responsibilities What You'll Do Business Partnership & Planning (50%) · Serve as the primary marketing contact for assigned business units, building trusted relationships with leaders across product, distribution, sales, underwriting, and other functions. · Develop a strong understanding of business objectives, market opportunities, customer needs, and growth priorities. · Manage the intake and progression of marketing requests and opportunities, helping stakeholders understand priorities, timelines, dependencies, and available resources. · Support business partners in translating goals and challenges into marketing recommendations and actionable plans. · Balance competing stakeholder needs and evaluate opportunities, recommend priorities, and help allocate marketing resources toward initiatives with the greatest potential business impact. · Act as a liaison between business stakeholders and marketing teams, ensuring priorities, requirements, and feedback are clearly communicated. · Keep business partners informed on marketing initiatives, project status, performance, and key decisions. Marketing Strategy & Go-to-Market Support (30%) · Develop marketing briefs and recommendations that help guide campaign development and execution. · Translate complex business, product, and underwriting concepts into clear customer, agent, and broker-focused messaging that supports marketing and go-to-market initiatives. · Develop a working knowledge of content marketing, paid media, events, digital channels, and other marketing disciplines to effectively connect business needs with marketing solutions. · Help ensure marketing programs are aligned with audience needs, business priorities, and desired outcomes. Insights & Market Understanding (10%) · Partner with research, analytics, and customer experience teams to better understand audience needs and behaviors. · Gather and apply customer, market, competitor, and performance insights to support recommendations and decision-making. · Identify trends, opportunities, and gaps that may influence marketing priorities or business performance. · Use data and insights to evaluate opportunities and support marketing planning efforts. Measurement & Continuous Improvement (10%) · Help define success measures and support performance tracking for marketing programs and initiatives. · Review campaign and program results to identify opportunities for improvement. · Partner with analytics teams to understand performance trends and support optimization efforts. · Contribute to a culture of accountability, learning, and continuous improvement. Qualifications What We'