Home Health Area Sales Director at VitalCaring Group in Clearwater, FL

Job description

Join VitalCaring – Where Your Leadership Drives Growth and Changes Lives! Area Sales Director – Home Health Sales Leadership | Market Growth | Referral Development Who We Are At VitalCaring, we’re more than a home health and hospice provider - we’re a family that supports, inspires, and uplifts both our patients and our team members. Founded in 2021, VitalCaring has quickly grown into a leading provider of home health and hospice services, with a mission to transform lives and foster hope through genuine caring. Every encounter is an opportunity to make a meaningful difference - and we are committed to bringing a culture of caring to every moment. What You’ll Do As an Area Sales Director – Home Health , you will lead and develop a high-performing sales team while driving referral growth, market development, and revenue across your assigned territory. You’ll provide strategic direction and hands-on leadership to Account Managers and Care Transition Navigators, ensuring strong territory execution, meaningful referral partnerships, and consistent achievement of growth goals. Working closely with branch and operational leadership, you’ll help expand VitalCaring’s presence in the communities we serve and connect more patients with high-quality care in the place they call home. Sales Leadership & Team Development Lead, coach, and develop Account Managers and Care Transition Navigators to achieve individual and team referral, census, and growth goals Recruit, interview, onboard, train, and retain high-performing sales professionals Establish clear performance expectations and provide ongoing coaching, mentoring, education, and feedback Develop individualized sales strategies and performance plans based on territory opportunity and business needs Create a culture of accountability, collaboration, urgency, and consistent execution Monitor sales performance and activity to ensure appropriate focus on high-value accounts, referral opportunities, and market priorities Develop and monitor performance improvement plans when necessary Market Strategy & Growth Develop and execute strategic sales and marketing plans designed to drive sustainable home health growth across the assigned territory Evaluate referral trends, market dynamics, competitive activity, and opportunities for expansion Identify underdeveloped accounts and untapped referral opportunities and create strategies to increase market penetration Drive consistent referral and revenue growth through effective territory management, account development, and new business generation Partner with sales team members to build strategic territory plans with clear targets, priorities, and measurable outcomes Use sales data and market intelligence to identify barriers to growth and develop solutions to address them Communicate regularly with regional sales leadership regarding market performance, opportunities, competitive activity, and growth strategies Referral Partnerships & Business Development Build and strengthen relationships with physicians, hospitals, health systems, rehabilitation facilities, skilled nursing facilities, assisted living communities, and other healthcare partners Develop new referral relationships while expanding opportunities within existing accounts Partner with physicians, discharge planners, case managers, social workers, and other healthcare professionals to support seamless transitions to home Educate referral partners on VitalCaring’s home health services, capabilities, patient eligibility, and the value of skilled care in the home Identify opportunities to strengthen VitalCaring’s position as a trusted post-acute care partner within the market Represent VitalCaring through strategic networking, educational programs, community events, and relationship-building activities Operational Partnership & Patient Access Partner closely with branch and operational leadership to align growth strategies with clinical capacity, patient needs, and organizational goals Collab