Head of Social Content Production at Viral Nation

Job description

At Viral Nation, we specialize in building social-first ecosystems for brands to connect with the modern consumer journey. Our integrated solutions align strategy, talent, media, and technology with culturally relevant creativity to scale the world’s fastest-growing digital brands. Viral Nation offers a fluid, creative, and growth-oriented environment that will support your ambitions to apply your talents in an open, collaborative, and fast-paced culture. Our ability to stay at the forefront of the industry has fuelled our success and will guide us in paving the path forward. We’re driven to push boundaries and think beyond today to deliver strategies, and we’re just getting started. While we continuously exceed our goals, we need your help – our success is only as great as our people. Strong performance leads to high expectations, and we must keep raising the bar! Viral Nation is seeking a Head of Social Content Production to leverage exceptional social-native production experience in order to architect, lead, and continuously evolve our content production ecosystem. From high-volume, creator-led TikToks and Instagram Reels to premium YouTube series and ambitious social campaigns, you’ll oversee the people, processes, partnerships, and infrastructure that enable us to create exceptional content at scale. Working in close partnership with the minds who lead creative strategy and content development across our portfolio of leading global brands, you’ll be the operational mastermind behind bringing that creative vision to life. You will own the broader production operation that governs a team of Social Producers responsible for the day-to-day content delivery across brands, ensuring holistic success. This includes overseeing the allocation of internal resources and external resources (creators and freelancers) across brands - ensuring the right talent is deployed against the right opportunities. This isn’t a traditional production leadership role. We’re looking for someone who understands the social media content economy from the inside out. Someone who knows when a creator with an iPhone is the right production solution and when a fully resourced crew is necessary. Someone who doesn’t just know how to produce great content, but knows how to build an operation that produces great content at an extraordinary scale. Responsibilities: Lead Social-First Production at Scale Own the production and delivery ecosystem across Viral Nation’s portfolio of global brand partners. Establish scalable production models supporting everything from rapid-turnaround, lo-fi social content to premium, high-production executions. Oversee portfolio-wide production commitments, budgets, and delivery performance. Partner with the Senior Director of Social Content (as well as Directors and Assoc. Directors of Social Content) to translate creative ambition into efficient, innovative production approaches. Own Resource Allocation & Production Capacity Lead the planning and allocation of internal creative and production resources across retainer and project-based client work, balancing capacity, expertise, priorities, and delivery requirements. Partner with Social Producers to forecast resource needs based on client content calendars, production schedules, upcoming deliverables, and anticipated production complexity. Maintain portfolio-wide visibility into staff utilization, resource availability, and production demand to proactively identify capacity constraints and allocation opportunities. Establish efficient systems for resource planning, scheduling, and workload management that maximize team productivity without compromising creative quality. Collaborate with creative leadership and cross-functional stakeholders to prioritize resources, resolve competing demands, and determine when external production support is required. Build the Systems That Power Content Creation Architect and continuously optimize production workflows spanning briefing, resource al