Head of Platform Marketing at Opengov in Atlanta, GA

Job description

OpenGov is the leader in AI and ERP solutions for local and state governments in the U.S. More than 2,000 cities, counties, state agencies, school districts, and special districts rely on the OpenGov Public Service Platform to operate efficiently, adapt to change, and strengthen the public trust. Category-leading products include enterprise asset management, procurement and contract management, accounting and budgeting, billing and revenue management, permitting and licensing, and transparency and open data. These solutions come together in the OpenGov ERP, allowing public sector organizations to focus on priorities and deliver maximum ROI with every dollar and decision in sync. Learn about OpenGov’s mission to power more effective and accountable government and the vision of high-performance government for every community at OpenGov.com. Job Summary OpenGov's Head of Platform Marketing owns the platform narrative for the Public Service Platform and ensures it lands consistently across every GTM touchpoint. This is a senior individual contributor role reporting to the SVP of Marketing, for an expert writer and presenter who understands how B2B SaaS businesses work and can make a complex platform story feel clear and compelling to government buyers, field teams, and executives alike. Responsibilities Platform Narrative • Own and evolve the platform narrative for the Public Service Platform, translating strategy into compelling content across every format: talk tracks, decks, video scripts, ad copy, onboarding material, and executive presentations • Define what the field needs to believe and say about the platform above the product-line level: the story that connects ERP, Community Ops, and AI into something a government buyer actually understands • Serve as the primary messaging counterpart to platform leadership: translating what is being built every week into content that resonates externally and keeps the field oriented as the platform evolves • Own the narrative for OG Assist as OpenGov's most strategic platform capability; multiple value propositions are emerging and this role ensures they land with clarity and specificity across every audience • Provide informed input on pricing and packaging decisions alongside platform leadership and growth marketing; brings the buyer and field perspective into those conversations without owning the outcome • Make AI capabilities feel practical and specific to government buyers, not like a feature list • Advise on platform narrative consistency across major external moments: analyst briefings, executive keynotes, conference presence GTM Activation • Ensure the platform story is consistent everywhere it shows up: seller pitches, PS and CS decks, onboarding, analyst briefings, press, and customer stories • Set and hold the bar for what on-narrative content looks like; this is not about owning every output, it is about making sure nothing leaves misaligned • Resolve conflicts before content reaches the field: AEs, CSMs, PS, and Support will surface competing needs and this role makes the call • Create the conditions for GTM teams to stay excited about what we are building, not just informed about it; this person sets the pace and energy, not just the content • Drive adoption of new capabilities with sellers, implementation teams, and customers; adoption is the metric, not completion of a training session • Present and deliver directly when the moment calls for it; this person is credible in a room with AEs, CSMs, and executives alike • Guide and influence cross-functional partners on platform messaging without direct authority Writing & Storytelling • Write copy that field teams read, believe, and use; not decks that get forgotten • Own the work that cannot be automated: the judgment call, the room read, the narrative that only lands because a human made it • Partner with growth marketers, comms, and product engineers to make sure launch moments land with the field, not just in a Slack ann