Head of Life, Disability & Executive Benefits Marketing at Guardian in New York, NY

Job description

Head of Life, Disability & Executive Benefits Marketing You Are A strategic, commercially minded marketing leader who can set the vision and growth agenda across a complex portfolio of Life, Individual Disability and Executive Benefits businesses. You combine deep customer, producer, distribution and market insight with strong go-to-market leadership, translating business strategy into differentiated positioning, segmented growth strategies and integrated activation that drives measurable results. You are equally comfortable shaping strategy with senior business leaders and mobilizing teams to execute. You understand how to lead distinct businesses while identifying opportunities to connect Life and Disability solutions around the needs of professionals, business owners, employers and executives. You bring a modern, digital-first marketing mindset and know how to build demand, enable distribution, improve customer and producer experiences, and continuously optimize performance. You are an enterprise leader who can influence across a highly matrixed organization, develop high-performing talent and create clarity around priorities, investment and outcomes. You Will Own the end-to-end marketing strategy and growth agenda across Life, Individual Disability and Executive Benefits, translating business objectives into integrated, actionable go-to-market plans. Serve as the senior marketing partner to business, Product, Distribution, Sales, Operations, Digital, Enterprise Marketing and other senior stakeholders, aligning teams around portfolio priorities and growth opportunities. Lead customer-, producer-, employer- and distribution-led segmentation, positioning and value proposition development, using market intelligence and research to identify priority audiences, unmet needs and differentiated opportunities to win. Build distinct but connected go-to-market strategies across Life and Disability, including coordinated approaches for priority professional and business-owner segments where customer needs and solutions intersect. Establish Executive Benefits as a meaningful growth business spanning Life and Disability, with strategies tailored to employer and business-owner needs, specialized partners, Group relationships, third-party distribution and Principal Owner channels. Lead the shift from product-led marketing to needs- and solution-led marketing, connecting Life and Disability capabilities to customer and employer needs such as income protection, business continuity, talent attraction and retention, succession and executive protection. Direct integrated full-funnel marketing strategies spanning thought leadership, research, content, paid and owned media, digital experiences, audience journeys, account-based marketing, producer activation, sales enablement and market-facing programs. Set the marketing strategy for product launches and growth initiatives, ensuring market positioning, audience strategy, digital experiences, communications, field readiness and measurement are integrated from strategy through execution. Advance modern, digital-first experiences across the portfolio, using customer journeys, data, marketing technology and emerging capabilities to simplify experiences and improve engagement, conversion and adoption. Equip distribution with differentiated value propositions, discovery tools, industry and audience playbooks, solution maps, digital sales resources and other enablement that helps producers translate customer needs into relevant Life and Disability solutions. Establish and manage a disciplined performance framework with KPIs tied to demand, pipeline, sales contribution, adoption, engagement, conversion, persistency and marketing effectiveness; use insights to continuously optimize strategy and investment. Lead portfolio prioritization and budget stewardship, balancing core-business performance, new-market growth and transformational initiatives to maximize business impact. Maintain strong competitive and