Head of Growth Marketing at Arketa

Job description

About Us Arketa is building the operating system for modern fitness and wellness. Our mission is to make wellness more accessible by empowering studios and wellness entrepreneurs to grow beyond in-person classes. We provide a powerful, all-in-one platform to manage and scale hybrid wellness businesses, whether online, in-person, or both. With Arketa, users can easily manage schedules, accept bookings and payments, build on-demand video libraries, host retreats, and run marketing campaigns via text and email. We also offer fully branded apps and websites, so studios can deliver a seamless, professional experience across every customer touchpoint. We've raised $15M in Series A funding and are growing quickly. It's a unique moment to join us. We're building a category-defining company in a fast-moving space, and we're looking for teammates who are excited to help shape the future of wellness. What It's Actually Like to Work Here We move fast and we expect ownership. The team is mission-obsessed, lean, and unafraid to roll up our sleeves. You'll work directly with our CEO and leadership team on decisions that shape the company. We celebrate wins, learn from misses, and protect each other's energy along the way. The Role This is a hands-on-keyboard growth role. You will own Arketa's paid acquisition engine, primarily Meta and Google, and you will be in the accounts yourself: building campaigns, testing creative, reading the data, and deciding where the next dollar goes. You are not managing people who do the work. You are doing the work, with a small pod of specialists pointed at the same number. Today our channels are working. Your first job is to make them sharper and more efficient, then figure out what the next channel is before we need it. You'll set the acquisition model, run the experiments, and make the call on where we press and where we pull back. The way you work matters as much as your track record. We expect AI to be part of your daily practice: analyzing performance data, generating and iterating ad creative, building target lists, and automating the workflows that would otherwise eat your week. We would rather hire one operator who is heavily leveraged by tooling than three people who are not. Arketa is the only platform in our space with marketing, referral and gamification, and payroll and accounting all built fully in-house. We're going deep on vertical AI, embedding intelligence across the platform so wellness operators can automate the busywork and focus on growth. We have product market fit and brand awareness compounding fast. We need someone who can turn that momentum into predictable, measurable pipeline. This role is hybrid 3-days to our NYC (NoHo) office. Your Pod You'll direct a small, focused group and have real authority over its shape: • Two fractional channel specialists, one on paid social and one on paid search • A marketing manager who owns our gifting program • A partnerships and events manager 30-60-90 Day Goals • First 30 days: Get into the accounts. Audit channel performance, spend, and unit economics (CAC, payback, pipeline contribution by channel). Meet the pod, the CEO, Sales, and RevOps. Come back with an honest read on what's working and what isn't. • First 60 days: Own the acquisition model. Make your first budget reallocation calls. Ship your first round of creative and audience tests. Give us a point of view on the contractor roster. • First 90 days: Own the number. Have a live experimentation roadmap, a reporting model the CEO can read in two minutes, and a recommendation on the next channel to stand up. What You'll Do • Own Meta and Google end to end as our primary acquisition channels: budget, structure, audiences, creative testing, and measurement • Direct a small pod across paid social, paid search, gifting, and events, and make the calls on who stays and what we add • Build and maintain the acquisition model that ties every dollar of spend to pipeline, CAC, payback, and revenue •