Head of B2B Marketing at Booking Holdings - in New York, NY

Job description

Booking Holdings (NASDAQ: BKNG) is the world leader in online travel and services that support the entire travel journey. Our platforms - including Booking.com, Priceline, Agoda, KAYAK and OpenTable - utilize advanced AI, machine learning and other innovative technologies to simplify and personalize the travel experience for consumers and partners in over 220 countries and territories. Our mission is to make it easier for everyone to experience the world. For more information, visit BookingHoldings.com and follow us on X @BookingHoldings. Our business-to-business business unit (B2B) is one of the most ambitious commercial builds in Booking Holdings' history — and marketing will be at the center of making it real. Reporting directly to the Chief Commercial Officer of B2B, the Head of B2B Marketing role is responsible for the global enterprise marketing functions for the newly established Booking Partner Division. The purpose of the Marketing Department at the B2B business unit is threefold: defining and launching the brand identity of B2B with Booking Holdings and leveraging the portfolio of brands (Agoda, Booking, Priceline) to establish us as the leading B2B brand in the travel industry, to strategically attract relevant, incremental partners and third, to help the B2B strategic partners grow their own businesses — designing and executing partner marketing programmes that deploy B2B’s data assets, media scale, and B2C brand portfolio to drive measurable demand through partners' own customer channels, paid media, and social platforms.to help our partners attract new customers to their platforms (B2B2C). The role is responsible for creating and executing the marketing plan that supports our overarching partner and end-customer value propositions. Collaborating closely with the B2C marketing leads in Agoda, Booking and Priceline, the head of Marketing brings these value propositions to life. Collective efforts are dedicated to delivering a compelling partner and customer experience that aligns with the B2B and Booking Holdings brands and resonates with target audiences. This is not a brand stewardship role. It is a commercial leadership role with a marketing instrument. You will be expected to build fast, measure rigorously, iterate relentlessly, and hold yourself and your team to ambitious, quantified outcomes.You are responsible for a sizable marketing budget, leading a team of roughly 30 globally dispersed people and is part of the B2B (commercial) Leadership Team. The role is based at the New York City headquarters in the United States reporting into the CCO of B2B and requires close collaboration across teams in the US, Europe, and Asia, as well as regular travel and flexibility across time zones. In this role you will get to: Brand and Market Positioning Define the B2B brand identity, positioning, and messaging architecture from the ground up. Establish a differentiated point of view in the B2B travel market — one that is credible to both supply-side partners and distribution partners. Leverage the Booking Holdings brand portfolio (Booking.com, Agoda, Priceline) as a commercial asset rather than a complexity. Track brand equity progress with enterprise decision-makers through structured measurement, and set year-on-year improvement targets for awareness, relevance, and preference in priority markets, especially in the US. Demand Generation and Partner Acquisition Build a scalable B2B demand generation engine that drives a measurable marketing contribution to commercial growth. Own the full acquisition funnel — from awareness to lead to qualified opportunity — with clear attribution for marketing's contribution at each stage. Set targets for marketing-sourced and marketing-influenced pipeline, cost per qualified partner lead, and lead-to-close conversion rates. Experiment rapidly across channels — events, content syndication, paid search, LinkedIn, programmatic, ABM — and kill what does not perform. Every campaign has a hyp