GTM Systems Manager at Impiricus in Atlanta, GA

Job description

Job Title: GTM Systems Manager Location: Atlanta, GA Job type: Full Time, Exempt Who We Are Impiricus is the first and only AI-powered HCP Engagement Engine. In 2025, Deloitte named Impiricus the #1 fastest growing company in North America for their prestigious Fast 500 list. Founded by a practicing physician and a senior pharmaceutical executive, Impiricus was created to transform how life sciences companies support physicians. We ethically connect HCPs to pharma resources, reduce go-to-market costs and accelerate patient access to the treatments they need. With our unique access to the largest opted-in network of HCPs, their insights, and clinical expertise, we are the leading provider of AI technology and real-time channels that life science companies need to deliver clear, reliable, and evidence-based resources directly into the hands of HCPs. Guided by a council of 2000+ trusted HCP advisors, we ensure every interaction is clinically meaningful, ethically grounded and leads to better patient care. Job Summary We're looking for a GTM Systems Manager to own and optimize the systems, data, and automations that power our go-to-market operations at Impiricus. You'll serve as the go-to expert for our GTM tech stack, with HubSpot at its core, driving system integrations, workflow automation, data enrichment, and process improvements across Sales, Marketing, and Customer Success. This is a hybrid role based in Atlanta (2-3 days per week in office: Tuesday, Wednesday, Thursday). Responsibilities: Own and optimize the GTM systems that create, enrich, route, and activate data in HubSpot, including Attention, DealHub, Juro, Clay, Asana, Slack, and future GTM platforms. Own day-to-day administration and long-term strategy for Impiricus's GTM systems, keeping tools well-governed, well-documented, and aligned to business needs. Administer and optimize HubSpot, including properties, objects (including custom objects), workflows, lifecycle stages, deal pipelines, permissions, and reporting inputs, in partnership with Sales Operations and Marketing. Own deduplication and data hygiene processes, including matching logic, normalization rules, merge rules, duplicate prevention, association integrity, and recurring data audits. Own GTM alerting and workflow automation across HubSpot, Slack, Asana, Clay, and connected applications, replacing manual work with automation while maintaining clear governance, ownership, and data quality controls. Manage the data enrichment strategy in Clay, including account, contact, and brand enrichment, firmographic and HCP-relevant data, buying committee data, signal-based triggers, and segmentation inputs. Own enrichment logic, credit usage, field mapping, sync behavior, and data quality monitoring. Own the quote-to-close workflow across HubSpot, DealHub, and Juro, including quote templates, approval flows, pricing guardrails, contract generation, e-signature, and handoffs to downstream billing and finance systems. Administer Attention, including call recording and CRM sync, scorecards, trackers, and AI-generated summaries and fields. Make sure conversation data flows accurately into HubSpot and gets used by Sales, Marketing, and Customer Success. Build and manage Asana workflows for GTM intake, requests, and project tracking, such as system change requests, deal desk requests, and launch checklists. Translate business needs into clear systems requirements, including process maps, field mapping documentation, routing and enrichment logic, acceptance criteria, test plans, and rollout plans. Monitor integrations and data flows across the GTM stack, including sync errors, API and authentication issues, field mapping problems, failed automations, and data quality exceptions. Triage and resolve them quickly. Evaluate and pilot AI-enabled workflows and agents that improve GTM efficiency, and recommend practical ways to improve the systems ecosystem. Requirements: Located in ATL (2-3 days per week in office: Tuesday,