Growth Marketing Analyst, Issuing and Risk Solutions, Value-Added Services, Asia Pacific at Visa in Singapore

Job description

About Us Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid. At Visa, you'll have the opportunity to create impact at scale — tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world. Join Visa and do work that matters – to you, to your community, and to the world. Progress starts with you. Job Description About the team: Regional Growth Marketing is Visa's in-market growth engine for Value-Added Services (VAS), the function that translates regional business priorities into marketing action. We partner directly with sales, GTM, and regional product teams to identify growth opportunities, remove adoption barriers, and orchestrate the right marketing channels at the right moments. We are a global team embedded across five regions. Job Description and Responsibilities: We are seeking a highly motivated, articulate, and analytical Growth Marketing Analyst to join our B2B Growth Marketing team in Singapore. This role will support the execution and measurement of integrated growth marketing programs across Visa's Value-Added Services portfolio, helping accelerate customer acquisition, product adoption, and business growth. Reporting to the Regional Growth Marketing Director, the successful candidate will combine strong analytical capabilities with a passion for marketing and commercial strategy. Working across sales, GTM, product, and marketing teams, you will help uncover growth opportunities, evaluate marketing performance, and provide insights that influence regional investment and go-to-market decisions. The role plays an important part in improving the effectiveness of Regional Growth Marketing through campaign performance analysis, pipeline visibility, installed base and whitespace insights, partner marketing coordination, budget management support, and executive reporting. You will collaborate with stakeholders across multiple functions and markets to transform data into actionable recommendations that drive measurable business outcomes. Key Responsibilities: Programme Support and Execution: Support the planning and execution of regional growth marketing programs, including executive engagement events, industry event activations, digital campaigns, account-based marketing initiatives, and partner programs. Manage pre-event and post-event processes: attendee communications, briefing materials, follow-up coordination, and CRM updates Coordinate and support joint marketing initiatives with strategic partners, acquirers, financial institutions, fintechs, and technology partners, including campaign planning, performance tracking, and stakeholder engagement. Analyze installed base performance, customer adoption trends, whitespace opportunities, and pipeline movement to support growth strategy development. Maintain and update priority account lists, engagement tracking, and marketing dashboards in collaboration with Demand Operations team. Content and Campaign Localisation: Develop region-specific collateral including event materials, sales enablement assets, thought leadership content, and executive presentation materials. Support the adaptation of global campaigns, content, RFPs, and sales materials for regional and sub-regional market relevance. Ability to manage external agencies and collaborate with regional marketing teams to develop campaign and digital marketing assets. Ability to read Chinese or Japanese is a plus for review of translated content. Data, Measurement and Reporting: Track and report on program performance against defined KPIs, such as leads generated, pipeline influenced, event ROI and campaign metrics. Support coordination of marketing budget tracking, forecasting and spend governance across growth marketing programs and events