Growth Manager, SEO & GEO at Rippling in San Francisco, CA

Job description

About Rippling Rippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. For the first time ever, you can manage and automate every part of the employee lifecycle in a single system. Take onboarding, for example. With Rippling, you can hire a new employee anywhere in the world and set up their payroll, corporate card, computer, benefits, and even third-party apps like Slack and Microsoft 365—all within 90 seconds. Based in San Francisco, CA, Rippling has raised $1.4B+ from the world’s top investors—including Kleiner Perkins, Founders Fund, Sequoia, Greenoaks, and Bedrock—and was named one of America's best startup employers by Forbes. We prioritize candidate safety. Please be aware that all official communication will only be sent from @ Rippling.com addresses. About the role Rippling is looking for a Growth Manager, SEO & GEO to help scale our organic growth across traditional search engines and AI-powered discovery platforms. As search evolves, we see a significant opportunity to expand Rippling’s visibility across Google, ChatGPT, Perplexity, Gemini, and other AI search experiences. You’ll work closely with the SEO/GEO team lead to scale existing programs, improve performance across established workstreams, and develop new initiatives that drive incremental growth. This is a hands-on role for someone who can move between strategy and execution: identifying opportunities, analyzing performance, optimizing existing programs, launching experiments, and building scalable processes that improve organic visibility and qualified pipeline. You’ll contribute across technical SEO, high-intent content, programmatic SEO, and GEO, helping Rippling reach more potential customers and turn organic discovery into measurable business outcomes. The ideal candidate is analytical, proactive, and comfortable owning projects end to end. You know how to turn insights into action, build on what’s already working, and identify where new approaches can unlock additional growth. What you will do Scale SEO and GEO growth: Execute and expand organic growth programs to improve non-branded visibility, qualified traffic, MQLs, SQOs, and pipeline. Optimize organic search performance: Improve rankings, traffic, and conversions through keyword research, content optimization, internal linking, and other SEO initiatives. Build and scale programmatic SEO: Identify scalable opportunities, expand existing programs, and optimize page templates and workflows for quality and conversion. Grow bottom-of-funnel acquisition: Develop and optimize product-led content, comparison pages, alternatives, and buying guides aligned with search intent and business priorities. Expand GEO initiatives: Improve Rippling’s visibility, mentions, and citations across AI-powered search experiences, particularly for high-intent commercial queries. Track AI search performance: Monitor brand visibility, citation share, and competitor presence using tools like Profound to identify and prioritize improvements. Strengthen off-site authority: Partner with internal teams and agencies on backlinks, digital PR, and third-party placements that improve search and AI visibility. Drive technical SEO improvements: Identify and resolve issues across crawlability, indexability, site architecture, structured data, and performance, partnering with Engineering as needed. Identify new growth opportunities: Research, test, and scale new SEO and GEO initiatives that drive measurable business impact. Measure and communicate results: Track organic performance, conversions, and pipeline impact, translating insights into actionable recommendations. Collaborate cross-functionally: Work with Content, Product Marketing, Demand Generation, Web Engineering, and external agencies to execute initiatives. What you will need 5+ years of SEO or growth marketing experience , idea