Go-to-Market Lead at Pharmacy2U in Leeds

Job description

Role: Go-to-Market Lead Location: Leeds, LS15 8GB We operate a hybrid schedule, 2 days a week in the office Salary: £45,000 - £55,000 per annum, DOE + up to a 10% annual discretionary bonus and our extensive benefits Contract type: Permanent Employment type: Full time Working hours: Monday – Friday 37.5 hours per week. We work on a core hours principle. Our core hours are 09:30 - 16:00; you can work around these to suit you! Do you want to work for the nation’s largest online pharmacy ensuring excellence for all our patients? We’re a market leader in the pharmacy world, with 25 years’ experience, helping over 1.8 million patients in England manage their NHS prescriptions from request through to delivery. We are Great Place to Work certified as we consider colleague experience a top priority every day, and as a certified B Corp we also meet high standards of social and environmental responsibility. Our people are fundamental to our success and ensuring we achieve our vision to be a world leading, patient-centric digital healthcare provider. We are committed to continuing to develop a positive, open and honest working environment for all. The Go-to-Market Lead plays a pivotal role in driving the commercial growth of the Private Medical Services business unit. Working closely with the Director, they will help shape and execute marketing strategies that support ambitious revenue, customer acquisition, and business performance objectives. Responsible for leading end-to-end, integrated marketing campaigns, the role ensures effective planning, delivery, and performance measurement across all channels. The post holder will translate commercial priorities into impactful marketing activity, using data and insights to optimise results and demonstrate return on investment. As a key stakeholder manager, the Go-to-Market Marketing Lead will build strong relationships with senior leaders, P&L owners, and cross-functional teams including marketing, commercial, product, and ecommerce. They will act as the link between business objectives and marketing execution, ensuring alignment, collaboration, and successful delivery of go-to-market initiatives that drive measurable business outcomes. Why you’ll love working with us We believe great people deserve great support. That’s why we offer a benefits package designed to look after your health, finances, career and life outside work. Financial security & rewards · Competitive contributory pension · Occupational sick pay · Long-service awards and refer-a-friend bonuses · Professional registration fees covered (GPhC, NMC, CIPD and more) · Cycle to Work and Green Car schemes (subject to eligibility) Family-friendly · Enhanced maternity and paternity pay · Flexible hybrid working to help balance work and home life Health & wellbeing · Private healthcare insurance at discounted rates (Aviva) · Employee Assistance Programme and in-house mental health support · Access to discounted gym memberships via Blue Light Card and benefits schemes · Regular health and wellbeing initiatives Career growth · Strong commitment to CPD, training and professional development Time off & flexibility · 25 days’ annual leave, increasing with service · Buy and sell holiday scheme Everyday perks & exclusive discounts · Blue Light Card and employee discount platform · Exclusive discounts at The Springs, Leeds · 25% off health & beauty purchases · 25% off Pharmacy2U Private Online Doctor services Culture & community · Regular social events throughout the year What you’ll be doing? · Develop and deliver go-to-market marketing plans that support the commercial growth objectives of the Private Medical Services business. · Translate business priorities into effective marketing strategies that drive customer acquisition, engagement, and retention. · Lead the planning, execution, and optimisation of integrated, multi-channel marketing campaigns. · Define compelling customer propositions, messaging, and campaign strategies that deliver m