Global Senior Campaign Manager at Strategy in Tysons Corner, VA

Job description

Global Campaign Manager (Snr or Director level)   Reports to: VP, Global Field Marketing   Location: Tysons Corner, VA (HQ)   About the role   We're hiring a Senior Campaign Manager to build and run the integrated campaign engine for Strategy. This is a senior individual contributor role for a marketer who can operate at both altitudes: shaping the message and positioning that anchors a campaign, and including content and cross-functional input required to bring it to market.   You will own the global campaign calendar, ensuring that what we say, where we say it, and who we say it to is coordinated across regions, segments, and verticals . You'll be the connective tissue between sales, field marketing, partner marketing, creative, and product teams — translating business priorities into campaigns that generate pipeline and accelerate deal velocity.   This role is central to how we show up in market . If you're energized by building narrative frameworks, structuring campaigns from scratch, and running them end-to-end with measurable pipeline impact, we want to talk.   Location: This is a fully onsite position based in our Tysons Corner, VA office and requires employees to work from the office Monday through Thursday.   What you'll do   Own integrated campaign strategy and execution   Design and execute multi-channel integrated campaigns aligned to pipeline and revenue targets   Build and maintain the global campaign calendar for customer segments, and target industry verticles .   Coordinate campaign inputs and outputs across email, social, web, paid media, events, and partner channels so that our voice in market is consistent and cadenced   Develop campaign messaging and narrative   Craft the core message, narrative, and positioning that anchor each campaign, then adapt it for regional audiences, buyer personas, and vertical use cases   Translate business priorities and solution capabilities into buyer-facing value propositions that resonate at every stage of the funnel   Own campaign-level messaging frameworks and ensure downstream assets (web copy, email, sales collateral, event content, social) stay tightly aligned to them   Orchestrate cross-functional execution   Brief and coordinate creative, content, web, marketing ops, and regional field teams on the assets, timing, and asks each campaign requires   Partner with sales and sales leadership to align campaigns with pipeline priorities, deal cycles, and territory plans   Work with partner marketing to integrate co-marketed motions and hyperscaler -led programs into the campaign calendar   Collaborate with product teams to bring new capabilities and launches to market with sharp, differentiated messaging   Measure, report, and optimize   Define KPIs for every campaign and report on performance against pipeline, MQL-to-SQL conversion, and revenue targets   Analyze results, surface what's working, and continuously refine messaging, channel mix, and audience targeting   What you'll bring   7+ years of B2B marketing experience, with 3+ years running integrated campaigns in a SaaS or enterprise technology environment   Demonstrated ability to develop campaign messaging, narrative, and positioning — you can take a raw business priority and turn it into a message that lands with buyers   Track record of running multi-channel campaigns that generated measurable pipeline   Strong understanding of enterprise buyer journeys and how to design campaign motions that move opportunities through mid-funnel stages   Experience segmenting campaigns by region, industry vertical , and customer segment   Comfort operating as the campaign quarterback — writing briefs, herding cross-functional stakeholders, and holding a global calendar together   Excellent writer and editor; can craft copy directly when needed and can direct others when sc