Global Product Marketing Manager, Cell Sorters at Becton Dickinson in Milpitas 135, CA

Job description

As a result of the combination of the BD Biosciences and Diagnostic Solutions business with Waters Corporation (NYSE: WAT), by applying to this role, you will be applying for a position with Waters. Waters is a global leader in life sciences, dedicated to accelerating the benefits of pioneering science through analytical technologies, informatics, and service. With a focus on regulated, high-volume testing environments, Waters’ innovative portfolio harnesses deep scientific expertise across biology, chemistry, and physics. Waters collaborates with analytical laboratories around the world to advance the release of effective, high-quality medicines, assure the safety of food and water, and drive better patient outcomes by detecting diseases earlier, managing routine infections, and combatting growing antibiotic resistance. Through a shared culture of relentless innovation, Waters’ passionate team of approximately 16,000 colleagues partner with customers to turn scientific challenges into breakthroughs that improve lives worldwide.

 We are the people who give possibilities purpose BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities. 

 Job Description Waters Biosciences, formerly BD Biosciences, is seeking a bold, results-driven Global Product Marketing Manager to lead global marketing for our cell sorting portfolio, including the BD FACSDiscover S8 Cell Sorter and BD FACSAria family. This highly visible role will shape go-to-market strategy, lead high-impact launches, and drive programs designed to accelerate adoption and deliver significant growth. This is a senior role for a self-starter who brings strong knowledge of flow cytometry, cell sorting applications, and the global cell sorter market. The successful candidate will translate customer and market insights into clear portfolio choices, differentiated positioning, and strong commercial execution. You will work with a talented team of marketers and scientists and partner closely with regional marketing, sales, applications, and other cross-functional leaders. What You'll Do Global Launch Leadership, Growth Execution & Market Development Lead major global cell sorting launches—from strategy and launch readiness to regional activation and post-launch growth. Shape global go-to-market strategy for the BD FACSDiscover S8 Cell Sorter and BD FACSAria family. Turn customer, scientific, and market insights into portfolio decisions and growth opportunities across research, biopharma, translational science, and other priority segments. Measure launch readiness, demand, adoption, and business performance to guide execution and growth. Unite global and regional teams around launch milestones, evidence, messaging, training, demand generation, and sales readiness. Partner with growth marketing and marketing communications to drive demand, adoption, and revenue through digital campaigns, events, webinars, thought leadership, and customer advocacy. Bring scientific, workflow, and business value to life through differentiated positioning, compelling customer content, and practical sales tools. Customer, Commercial & Regional Engagement Build strong relationships with researchers, core laboratory leaders, key opinion leaders, and strategic customers to deepen market understanding and accelerate adoption. Partner closely with global and regional sales and marketing leaders to identify barriers, prioritize opportunities, and improve commercial execution. Represent the voice of the customer and the market in cross-functional planning and decision-making. Serve as a visible portfolio leader at major scientific conferences, customer meet