Global Marketing Director, Iqirvo at Ipsen in Cambridge

Job description

Title: Global Marketing Director, Iqirvo Company: Ipsen Biopharmaceuticals Inc. About Ipsen: Ipsen is a mid-sized global biopharmaceutical company with a focus on transformative medicines in three therapeutic areas: Oncology, Rare Disease and Neuroscience. Supported by nearly 100 years of development experience, with global hubs in the U.S., France and the U.K, we tackle areas of high unmet medical need through research and innovation. Our passionate teams in more than 40 countries are focused on what matters and endeavor every day to bring medicines to patients in 88 countries. We build a workplace that champions human-centric leadership and fosters a culture of collaboration, excellence and impact. At Ipsen, every individual is empowered to be their true selves, grow and thrive alongside the company’s success. Join us on our journey towards sustainable growth, creating real impact on patients and society! For more information, visit us at https://www.ipsen.com/ and follow our latest news on LinkedIn and Instagram . Job Description: The Global Marketing Director, Iqirvo will lead the development and execution of the global commercial and brand strategy for Iqirvo, translating asset strategy, market insights, and customer needs into an integrated brand plan and lifecycle roadmap. Working closely with the Global Brand Lead and cross-functional partners across Medical Affairs, Strategic Insights, Market Access and HEOR, Corporate Affairs, Business Intelligence and Competitive Insights, Finance, and other key functions, the role will ensure strategic alignment and disciplined execution across the global organization. The Director will build strong partnerships with affiliates, well as with particular focus on the U.S. and other priority markets, to sustain launch momentum, accelerate adoption, and maximize long-term brand value and patient impact. WHAT - Main Responsibilities Global Brand Marketing : • Develop the global brand strategy for Iqirvo based on customer, patient, market, and competitive insights, and drive execution of global marketing priorities across the product lifecycle. • Develop and implement global commercial and marketing activities, including core materials, advisory boards, congress activities, customer engagement plans, segmentation and targeting, and affiliate enablement tools. • Develop communication plans and omnichannel engagement campaigns across the marketing mix, establishing clear KPIs and using performance insights to optimize execution and sustain Iqirvo growth. • Benchmark against competitors and propose corrective actions where appropriate. • Continually review and consolidate competitive intelligence and customer insights. Execution of Brand Strategy: • Maintain close relationships with affiliates and a strong understanding of local market dynamics, with particular focus on the U.S. and other priority markets. • Work with partner agencies to develop the core campaign and materials. • Drive affiliate alignment with the global brand strategy while incorporating local market perspectives, opportunities, and requirements into global planning. • Support affiliate teams with the rollout of global marketing plans and programs. • Partner with affiliates to identify key performance drivers, address barriers to adoption, align on priority scenarios, and share best practices across markets. • Develop KPIs to measure the impact of global marketing activities. • Track functional execution against KPIs to support delivery of the global brand strategy. • Ensure activities are aligned with procurement processes and that the appropriate budget is allocated and phased to support key business opportunities. Market Insights and Forecasting : • Supports the development of the market research plan and acts as the marketing point for identified market research projects • Develop a deep understanding of the patient journey, identifying appropriate leverage points, potential pain points, and insights from all stakehold