Global Marketing Director at Ipsen in Paris

Job description

Title: Global Marketing Director Company: Ipsen Pharma (SAS) About Ipsen: Ipsen is a mid-sized global biopharmaceutical company with a focus on transformative medicines in three therapeutic areas: Oncology, Rare Disease and Neuroscience. Supported by nearly 100 years of development experience, with global hubs in the U.S., France and the U.K, we tackle areas of high unmet medical need through research and innovation. Our passionate teams in more than 40 countries are focused on what matters and endeavor every day to bring medicines to patients in 88 countries. We build a workplace that champions human-centric leadership and fosters a culture of collaboration, excellence and impact. At Ipsen, every individual is empowered to be their true selves, grow and thrive alongside the company’s success. Join us on our journey towards sustainable growth, creating real impact on patients and society! For more information, visit us at https://www.ipsen.com/ and follow our latest news on LinkedIn and Instagram . Job Description: SUMMARY OF THE POSITION The Global Marketing Director, Cabometyx will lead the development and execution of the global commercial and brand strategy for Cabometyx, translating asset strategy, market insights, and customer needs into an integrated brand plan and lifecycle roadmap. Working closely with the Cabometyx Asset Lead and cross-functional partners across Medical Affairs, Strategic Insights, HEOR, Market Access and Pricing, Communications, and other key functions, the role will ensure strategic alignment and disciplined execution across the global organization. The Director will build strong, ongoing partnerships with all affiliates, incorporating local market perspectives into global strategy and equipping affiliate teams with the capabilities, plans, tools, and core materials needed for effective execution. MAIN RESPONSIBILITIES Global Brand Marketing · Develop the global brand strategy for Cabometyx based on insights and drive execution of global marketing strategy and initiatives across markets and indications. · Develop and implement global commercial and marketing activities, including core branded materials, advisory boards, congress activities, customer engagement plans, segmentation, and targeting. · Develop communication plans across the product lifecycle and implement communication and omnichannel engagement campaigns across the marketing mix, ensuring timely delivery through defined KPIs. · Benchmark against competitors and propose corrective actions where appropriate. · Continually review and consolidate competitive intelligence and customer insights. Execution of Brand Strategy · Maintain close relationships with affiliates and a strong understanding of local market dynamics. · Work with partner agencies to drive the core campaign and materials. · Drive local alignment with global brand strategy and initiatives. · Support affiliate teams with the rollout of global marketing plans and programs. · Work with affiliates to identify key performance drivers and align on priority scenarios. · Develop KPIs to measure the impact of global marketing activities and track functional execution against the global brand strategy. · Ensure activities align with procurement processes and that budgets are appropriately allocated and phased to support key business opportunities. Market Insights and Forecasting · Support development of the market research plan and act as the marketing lead for identified market research projects. · Develop a deep understanding of the patient journey, including leverage points, pain points, and stakeholder insights; quantify opportunities and identify strategies and activities grounded in the patient journey. · Develop meaningful, actionable insights that reflect the needs of key customer groups. · Support consolidation, integration, and analysis of insights from customers, markets, geographies, and competitors. · Monitor the product lifecycle landscape to ensure awareness of new ins