Global GEO Manager at Manulife in Toronto, ON

Job description

The Global GEO Manager will be part of the Global Digital Marketing team and will help embed Search Engine Optimization (SEO) and Generative Engine Optimization (GEO) across content, design, publishing, technology, and delivery lifecycles. This role will identify search opportunities and risks, assess the implications of cross-functional initiatives, develop actionable recommendations, and drive implementation in partnership with segment marketing, content, UX, product, publishing, and technology teams. The Manager will operate within the strategy, standards, and governance established with the Global SEO team. They will independently identify opportunities, conduct assessments, and recommend solutions, while partnering with the Global SEO team on enterprise-wide direction, material risks, prioritization, and changes to standards or best practices. Position Responsibilities SEO/GEO Opportunity Identification and Optimization Identify SEO and GEO sitewide opportunities across content, templates, information architecture, digital experiences, and platform capabilities. Assess search implications of new initiatives and develop recommendations aligned with Global SEO/GEO strategy and standards. Partner with content, UX, product, publishing, and technology teams to translate recommendations into practical implementation requirements. Contribute to the evolution of GEO practices by monitoring emerging AI-search behaviours, testing optimization approaches, and sharing actionable learnings with the Global SEO team. Publishing Quality Assurance and Implementation Review content and publishing activities to verify that approved SEO/GEO requirements and recommendations have been implemented as intended. Validate agreed publishing elements before release, including copy recommendations, metadata, headings, internal linking, schema requirements, indexation controls, and other applicable SEO/GEO elements. Identify implementation gaps, determine likely root causes, and coordinate remediation with the appropriate cross-functional stakeholders. Escalate material defects, risks, exceptions, or unresolved questions to the Global SEO team for direction and resolution. Track implementation through completion and validate that agreed remediation has been applied correctly. Cross-functional Initiative Integration and Coordination Serve as the primary SEO/GEO partner for cross-functional workstreams and connect them with the Global SEO team when enterprise guidance or strategic decisions are required. Maintain visibility into upcoming initiatives, including new designs, templates, shared experiences, content strategies, information architecture changes, and AEM or Content Cloud capabilities. Engage early in planning and delivery so that SEO/GEO impacts, dependencies, requirements, and opportunities are addressed before implementation. Assess SEO/GEO implications and recommend a path forward; align with the Global SEO team on strategic, high-risk, or enterprise-wide decisions. Track and communicate actions, dependencies, decisions, owners, risks, and implementation status across stakeholders. Content and Experience Governance Support Identify potential content duplication or search conflicts arising from reuse across regions, personas, segments, or digital experiences. Evaluate potential SEO/GEO risks and opportunities and bring material items to the Global SEO team for alignment and prioritization. Support consistent implementation of approved standards across cross-functional workstreams and digital properties. Help ensure content, design, and technical decisions are visible early enough to reduce avoidable search performance risk and future remediation. Measurement, Reporting, and Insights Monitor SEO and GEO performance using approved enterprise measurement approaches and tools. Identify performance trends, implementation gaps, risks, and optimization opportunities, and translate findings into actionable recommendations. Track the adoption and imp