General Manager, US - Consumer Devices Mandarin Required at Fuku in Los Angeles, CA

Job description

GM, US – Consumer Devices (Mandarin Required) Location: - Los Angeles, California (5 days onsite) Industry: - Consumer Devices / Consumer Technology / Consumer Goods The Company: - High-growth global consumer technology company, #1 player globally in its category. - Rapidly expanding presence across North America, Europe, and Asia. - Evolved from a successful consumer product business into a broader ecosystem spanning hardware, software, mobile applications, and data-enabled products and services. - Growth driven by product innovation, consumer-centric design, brand building, and sophisticated e-commerce execution. - The US is one of the company’s largest and most strategically important markets, with an established local organization of 100+ employees. - The company is appointing a General Manager, US, reporting directly to the Founder & CEO, to lead the next stage of growth and build a stronger omnichannel business across the American market. The Role: - Full ownership of the US P&L, with end-to-end accountability for growth, profitability, market share, GTM, and organizational performance. - Genuine General Management mandate, not limited to sales, retail, or e-commerce leadership. - Integrate Amazon, DTC, Mass Retail, and Omnichannel into a coherent US consumer and commercial strategy. - Determine investment priorities, product and category focus, go-to-market strategies, and channel integration to drive market share and profitable sell-out. - Connects the entire value chain: Consumer → Product → GTM → Channel → Sell-Out → Margin → P&L. Key Responsibilities: - Take full ownership of the US P&L, including revenue, profitability, investment allocation, and overall business performance. - Develop and execute the company’s multi-year US growth and market-share strategy. - Lead the evolution of the US business into a fully integrated omnichannel consumer business. - Own the commercial strategy across Amazon, DTC, mass retail, and other key channels. - Expand and deepen the company’s presence across major US retailers, including Target and Walmart. - Drive consumer demand and sell-out, not just retail sell-in or distribution. - Own US GTM and product commercialization, including positioning, launching, and scaling new products and categories. - Build the US strategy around the company’s hardware + software + app + data ecosystem. - Use consumer, commercial, and competitive insights to inform product, pricing, channel, and investment decisions. - Balance growth with margin, inventory, forecasting, and channel economics. - Partner closely with global Product, Marketing, Technology, Supply Chain, Finance, and Operations teams. - Lead and develop a 100+ person US organization, building strong alignment across commercial and functional teams. - Serve as the voice of the US market to the Founder & CEO and global leadership team, influencing product, investment, and strategic priorities. The Ideal Candidate: - Exceptional consumer leader with experience building and scaling a modern US business across e-commerce, DTC, and physical retail. - 10–15+ years of experience in consumer devices, consumer electronics, consumer technology, small appliances, health & wellness, beauty, mother & baby, FMCG, or adjacent consumer categories. - Genuine US GM, Business Unit, or P&L ownership with end-to-end accountability for commercial performance. - Experience managing a business across Amazon, DTC, and major US retail channels. - Proven track record of building or transforming an omnichannel consumer business. - Strong understanding of sell-out, consumer demand, and category growth. - Experience owning or materially influencing GTM and product commercialization. - Strong consumer, commercial, and analytical judgment. - Understanding of margin, inventory, forecasting, and channel economics. - Experience leading sizeable cross-functional organizations and senior leadership teams. - Ability to move fluidly between CEO-level strategy and hands-on market