Foodservice Customer Account Specialist – New York City Metro at General Mills
- Company: General Mills
- Location: New York City, NY
- Salary: $71K – $107K
- Job type: full time
- Workplace: onsite
- Posted: 2026-10-26
All open roles at General Mills
Job description
COMPANY OVERVIEW We exist to make food the world loves. But we do more than that. Our company is a place that prioritizes being a force for good, a place to expand learning, explore new perspectives and reimagine new possibilities, every day. We look for people who want to bring their best — bold thinkers with big hearts who challenge one another and grow together. Because becoming the undisputed leader in food means surrounding ourselves with people who are hungry for what’s next. 
 JOB OVERVIEW: The Tri State Elite Region Sales Team is seeking a determined and energetic Customer Account Specialist (CAS) to accelerate General Mills sales at Foodservice operators across New York City Metro. As a CAS, you will drive incremental sales and volume as well as sustain existing business at Foodservice operators in the K-12, Commercial, Lodging, Healthcare, Colleges & Universities, and Business & Industry channels. In this role, you will be responsible for selling our full portfolio of front-of-house and back-of-house products, including Frozen Baked Goods, Cereal, Pizza, Flour, Mixes, Snacks, and IW Frozen Meals. Through these selling efforts, you will develop mutually beneficial partnerships with Foodservice operators across all customer channels and record all activity in Salesforce. You will collaborate with your Account Executive and CAS peers to deliver product expertise to your customers as well as share competitive and industry insights. By leveraging sales tools and analyzing internal reports, you will strategically plan your daily activities and identify new business opportunities. In addition, you will support key distributor and industry events, including Food Shows, Distributor Sales Meetings, and School Nutrition Association (SNA) Events. Not only will you contribute to your individual territory growth, but you will also be supported by the amazing Tri State Elite team which spans all of New York, Vermont, and north New Jersey. Strong candidates will demonstrate an entrepreneurial and curious mindset, eager to learn the business, and drive opportunity in the market. You will need to jump in quickly, showcase a bias for action, and have a strong sense of ownership for your territory. As a CAS, you will develop a foundation in selling skills, including relationship building, internal and external communication, influencing, and more. KEY ACCOUNTABILITIES: Sustain existing business and drive new, incremental sales volume Sell General Mills products to Foodservice customers in our focus channels across your assigned territory to grow volume. Collaborate with Account Executive and CAS peers to effectively create operator demand for new items through distributors including, but not limited to Driscoll Foods, Sysco Metro New York, and Performance Foodservice Metro New York. Leverage resources such as Salesforce, customer purchase data, Google, customer websites and social media, and local expertise to properly inform yourself about customers’ operations and prepare for new opportunities and sales calls accordingly. Leverage a broad portfolio of marketing and trade resources to overcome customer objections to close sales and drive growth. Partner with distributor sales representatives (DSRs) to educate on our products and empower them to sell on your behalf to their customers. Leverage Data & Analytics Tools including Salesforce, Operator Volume Data, and Bid Tool Data to identify and close new opportunities. Embrace Salesforce as the daily tool to manage and grow your business: Consistently meet or exceed the in-person sales Visits goal of 16 per week. Complete 100% of Core 74 Opportunities determined per half-year. Achieve assigned territory volume growth target. Leverage General Mills data sources to mine for additional opportunities within the territory. Other Accountabilities Develop, plan, and execute a strategic call pattern that maximizes your sales call coverage (minimum of 16 in-person sales calls per week) Demons
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