Field Marketing Specialist at Cloud Software Group in Home Office, FL

Job description

About Spotfire Spotfire, a business unit of Cloud Software Group, is a leading visual data science and industrial analytics platform designed for complex, high-stakes operational environments. Spotfire combines interactive visualization, data wrangling, advanced analytics, and AI into a single environment—empowering engineers, scientists, and business leaders to solve complex, industry-specific challenges at scale. From energy and high-tech manufacturing to life sciences and financial services, Spotfire delivers the decision-making precision that enterprise organizations rely on to turn data into confident action. About the Team You will join a dynamic, cross-functional team of marketers driving global growth and market adoption. We operate in close partnership with Product, Sales, and Industry GTM to position Spotfire as a tailored, essential solution for solving complex business problems. Our culture values clear communication, rapid execution, and a high standard of operational excellence—we take pride in representing the brand on the ground and turning event interactions into measurable revenue pipeline. Job Description/Responsibilities: Onsite & Digital Event Execution Onsite Event Execution: Assist with onsite operations at trade shows, regional events, and meetups, including booth setup, vendor coordination, materials packing/shipping, and staff support. Digital Event Support: Help manage logistics for virtual events and webinars (setting up event links, tracking registrations, running backend support during live broadcasts). Lead Capture Setup: Prepare and assist with onsite lead-capture tools (badge scanners, digital forms, check-in apps) to ensure seamless attendee registration and data collection. Event Promotion & Social Media Outreach Pre-Event Promotion: Coordinate promotional campaigns to drive attendance, including drafting social media copy (LinkedIn, X), organizing email invite lists, and distributing promotional toolkits to attending sales reps. Social Media Amplification: Execute event-related social media posts—including live-tweeting/posting from events, capturing photos/videos on-site, and highlighting key speakers or sessions. Community Engagement: Monitor and respond to event-related social tags, hashtags, and attendee engagement across corporate channels. Sales Alignment & Lead Operations​ Lead List Processing: Clean, format, and prepare attendee lists immediately following events for prompt CRM upload. Routing & CRM Assistance: Work within HubSpot to ensure event leads are correctly assigned and routed to the appropriate sales representatives. Sales Follow-Up Support: Work directly with sales reps and sales managers to monitor lead status, send reminder nudges, and ensure all leads receive proper and timely outreach. Reporting Assistance: Help gather event metrics, social engagement rates, lead volume, and follow-up data to track overall campaign performance and ROI. Required Experience/Skills: Education: Bachelor’s degree in Marketing, Communications, Business Administration, or relevant technical/industry fields (such as Engineering, Energy, Manufacturing, or Data Analytics). Experience: 3-5 years of experience in marketing support, event coordination, social media management, or sales operations (preferably in B2B SaaS or enterprise technology). Social & Digital Tools: Hands-on experience managing professional social media platforms (LinkedIn, X) and social scheduling management tools. CRM & Data Intelligence Tools: Hands-on experience with HubSpot is required; working knowledge or familiarity with ZoomInfo (or similar prospecting/data enrichment platforms) is a strong plus. Virtual Event Tech: Familiarity with virtual event and webinar platforms (e.g., Zoom Webinars). Data Proficiency: Comfortable working with Microsoft Excel or Google Sheets (cleaning data, formatting lists, using basic formulas). Travel: Willingness to travel up to 20–30% to assist with onsite event execution. Attributes: High