Experiential Marketer at Grindr in New York, NY

Job description

About the team: Grindr is an AI-native platform powering how millions of gay people connect globally. With 15M+ monthly users, 130B+ annual messages, and a team of fewer than 200, we move fast, stay lean, and tackle technical problems at a scale few companies ever see. The Creative Brand Initiatives team is Grindr’s cultural engine - responsible for translating the brand into moments that earn attention, spark conversation, and show up meaningfully in the world. The team owns the full spectrum of brand expression: from high-visibility cultural activations and IRL experiences to partnerships and creative storytelling that put Grindr at the center of culture, not just the conversation. The Experiential Marketer will own end-to-end production of activations that bring the brand to life off-screen through pop-ups, stunts, events, and cultural moments that connect Grindr to its community in ways no ad can replicate. This is a high-ownership role at a company where the brand carries real cultural weight, and where the work you ship will be seen, felt, and talked about. This is a hybrid role based in our New York office and will require you to be in person Tuesdays and Thursdays. About the job: • Work with the team to plan and execute end-to-end production of experiential activations through pop-ups, stunts, installations, and live events - from initial brief through on-site execution and post-even wrap • Help to source, brief, and manage external production partners including fabricators, vendors, agencies, and onsite staff, holding them accountable to timeline, budget, and quality standards • Build and maintain production timelines, budgets, and run-of-show documents that keep complex activations on track across multiple workstreams • Partner with Creative, Marketing, Comms, and Product teams to ensure each activation integrates with broader campaign moments and earns coverage beyond the event itself • Track and report on activation performance - attendance, earned media, value, engagement, and budget accuracy, bringing clear learnings into the next brief Qualifications • 3-5 years of experience in experiential marketing, event production, or brand activations, either within an agency or in-house at a high-growth consumer company • Demonstrated ability to help work with chosen production agencies on end-to-end production of live brand experiences, including vendor management, permitting, logistics, and onsite execution • Strong budget management skills with a track record of delivering activations on time and within scope • Clear communicator who can manage multiple external partners and internal stakeholders simultaneously without losing momentum • Comfortable with occasional travel and onsite evening and weekend work during activations • Based in New York City or willing to relocate You May Thrive in this Role if You: • Think about experiential with a growth mindset - you can articulate why an activation worked, what it drove, and how to make the next one sharper • Have great taste and a strong point of view on culture and can recognize a Grindr-worthy moment before it’s obvious to everyone else • Are energized by the scrappy end of production - you’ve worked with agency partners to figure out permitting on a tight timeline, solved a vendor problem at midnight, and shipped something great anyway • Are AI-native or rapidly becoming so - you actively use AI tools in your workflow and are always looking for new ways to leverage them Benefits and Perks: • Health, Dental & Vision Full premium coverage for you. Partial coverage for dependents. • Family Formation Up to $300,000 in fertility and family-building support, covering IVF, surrogacy, egg freezing, and adoption. • Retirement: 401(k) with 6% match and immediate vesting. • Compensation: Industry-competitive compensation, company bonus, and equity for every employee. • Gender-Affirming Care : Industry-leading gender-affirming offerings with up to 90% cost coverage, access to Inclu