Events Specialist at F5, Inc. in Seattle, WA

Job description

At F5, we strive to bring a better digital world to life. Our teams empower organizations across the globe to create, secure, and run applications that enhance how we experience our evolving digital world. We are passionate about cybersecurity, from protecting consumers from fraud to enabling companies to focus on innovation. Everything we do centers around people. That means we obsess over how to make the lives of our customers, and their customers, better. And it means we prioritize a diverse F5 community where each individual can thrive. *** This position is located in Seattle, WA or San Jose, CA and requires in-office attendance*** Position Summary The Events Specialist is an integral member of the F5 Global Events team, responsible for leading the planning, production, and end-to-end execution of high-impact marketing events, conferences, and major industry trade shows, with a key focus on AI-centric events. This role translates marketing strategy and business goals into memorable live, digital, and hybrid event experiences that increase brand visibility, drive audience engagement, and accelerate the sales pipeline. As a self-driven, detail-oriented event leader, you will orchestrate complex cross-functional workstreams, manage robust program financials, and make sound, pragmatic decisions in fast-evolving environments. We are seeking a professional who brings creative ideas and best practices from prior experiences to innovate our event strategy. The ideal candidate will possess a holistic view of the event landscape, from core programming to ancillary activities, and demonstrate the leadership to guide stakeholders and make decisive, well-reasoned judgments. You bring deep operational discipline, creative problem-solving skills, and fluency across modern marketing technologies to deliver seamless, world-class experiences for global audiences. Primary Responsibilities End-to-End Event Project Management: Lead the planning and execution of large-scale marketing events, trade shows, and customer experiences from inception through post-event wrap-up, ensuring alignment with brand standards and strategic business objectives. Timeline & Financial Governance: Develop and maintain detailed project plans, critical-path workback schedules, and milestone trackers. Manage comprehensive program budgets in Uptempo, tracking spend, purchase orders, accruals, and final reconciliations to maintain strict fiscal governance. Cross-Functional Alignment: Collaborate closely with Product Marketing, Field Marketing, Demand Generation, Creative Services, and Sales teams to develop compelling event themes, content programming, targeted promotions, and account-based attendee acquisition plans. Vendor & Production Management: Source, negotiate, and manage third-party vendors and agencies—including exhibit production houses, audio-visual/staging teams, venue contacts, caterers, and transportation providers—ensuring high service delivery and cost efficiency. Sponsorship & Expo Execution: Oversee booth properties, demo station technical setups, turn-key partner deliverables, and on-site brand installations to maximize attendee flow, engagement, and brand impact. Lead Tracking & ROI Reporting: Establish on-site lead qualification protocols and partner with Sales Enablement to ensure timely SLA handoffs. Consistently analyze attendee feedback, session attendance, and pipeline influence to evaluate ROI and drive continuous improvement. Perform other related duties and special event assignments as required. Knowledge, Skills, and Abilities Technical Acumen: Deep understanding of the enterprise event marketing ecosystem. Strong working knowledge of marketing automation (Marketo), CRM (Salesforce), financial/budget management tools (Uptempo), and modern event registration and mobile app technologies. Project Management & Organization: Exceptional project governance and multitasking abilities; demonstrated capability to steer multiple competing workstreams