Enrollment Specialist - MnSCU Academic Professional 1 at Minnesota State in MWST

Job description

All Job Postings will close at 12:01 a.m. CT on the specified Closing Date (if designated). Working Title: Enrollment Specialist - MnSCU Academic Professional 1 Institution: Minnesota West Community and Technical College Classification Title: MnSCU Academic Professional 1 Bargaining Unit / Union: 214: Minnesota Association of Professional Employees City: MWST - Canby CampusMWST - Granite Falls Campus, MWST - Pipestone Campus FLSA: Non Job Exempt Full Time / Part Time: Full time Employment Condition: Unclassified - Unlimited Academic Salary Range: $24.40 - $35.30 This position may be based at any of the Minnesota West campus locations in Canby, Granite Falls, or Pipestone. Job Description This position supports Minnesota West Community and Technical College’s strategic enrollment management goals through recruitment, engagement, and enrollment of prospective students. This position serves as a key representative of the college and is responsible for developing relationships with prospective students, families, schools, workforce partners, and community organizations. The enrollment specialist utilizes CRM software and other enrollment technologies to manage prospective student inquiries, communications, and recruitment activities throughout the enrollment funnel. The incumbent takes a lead role in prospect development, customer relationship management, communication, and works closely with the Director of Enrollment while also coordinating and participating in recruitment events, presentations, campus visits, and outreach activities designed to increase awareness, application yield, and enrollment. This position collaborates closely with Marketing, Student Services, Academic Affairs and external partners to implement data-informed recruitment strategies and provide exceptional customer service throughout the student enrollment experience. Extensive travel and flexible scheduling, including occasional evenings, weekends, or overnight, may be required. PRINCIPLE RESPONSIBILITIES AND RESULTS 1. Recruitment and Outreach - Implement recruitment strategies aligned with the college’s strategic enrollment management plan. Conduct high school visits, classroom presentations, college fairs, career fairs, and community outreach events. Plan and facilitate on-campus and virtual information sessions, open houses, and visit experiences. Develop and maintain effective relationships with K-12 partners, workforce centers, community organizations, technical program industries, and other referral sources. Develop effective working relationship with college and campus faculty, staff, and students while working as a member of a team to implement marketing strategies and promotions. Coordinate faculty and student involvement in recruitment programs. Communicate with high school counselors, work force centers, business and industry partners and other interested parties to keep them informed of college offerings, collaborations and partnerships. Represent the college professionally in the community while promoting academic programs, student support services, and career pathways. Assist with recruitment initiatives targeted toward diverse, underserved, adult, transfer, and workforce populations. Coordinate faculty, staff, student ambassadors, and alumni participation in recruitment efforts. Provide individualized admissions and enrollment guidance to prospective students and their families. 2. Student, and Parent/Caregiver Communications – Conduct prospective student engagement through the College’s CRM and enrollment communicating systems. Utilize CRM software to track inquiries, applications, communications, event participation, and enrollment outcomes. Execute and monitor automated communication campaigns using email, text messaging, phone outreach, and other digital communication channels. Maintain accurate prospect and applicant records in compliance with institutional policies and FERPA requirements. Assist in developing, implementing, and evalua