Enrollment Marketing Manager - Enrollment and Retention at Universities of Wisconsin in Whitewater, WI

Job description

Current Employees: If you are currently employed at any of the Universities of Wisconsin, log in to Workday to apply through the internal application process. Position Title: Enrollment Marketing Manager - Enrollment and Retention Job Category: Academic Staff Employment Type: Regular Job Profile: Marketing Manager Job Duties: Attention: The Division of Strategic Enrollment, Retention, and Marketing at the University of Wisconsin – Whitewater seeks an Enrollment Marketing Manager (Marketing Manager, CM014). Job Details : The Enrollment Marketing Manager is responsible for developing marketing strategies and executing marketing tactics to increase enrollment in UW-Whitewater’s academic programs. This is a 12-month, full-time position that reports to the Vice Chancellor for Strategic Enrollment, Retention, and Marketing and collaborates closely with the Admissions team, the academic colleges and University Branding and Communications. CONDITIONS OF APPOINTMENT: University of Wisconsin-Whitewater does not offer H-1B or other work authorization visa sponsorship for this position. Candidates must be legally authorized to work in the United States at the time of hire and maintain work authorization throughout the employment term. If you have questions regarding this, please contact Human Resources. UW-Whitewater is not an e-verify employer, therefore STEM extensions are not options for work authorization. Key Job Responsibilities: Marketing Strategy: Develop an enrollment marketing plan in collaboration with the Vice Chancellor for Strategic Enrollment, Retention, and Marketing, and college and university leadership. Create marketing strategies and initiatives to drive student applications in targeted academic programs. Draft, recommend, allocate and oversee marketing budgets for specific campaigns based on enrollment goals and priorities. Identify and evaluate competition to create effective marketing positioning. Develop an understanding of the university’s brand, marketing and communications strategy to ensure alignment with institutional efforts. Develop an understanding of the timeline and workflow of admissions processes and recruitment plans to best position marketing efforts for success. Marketing Execution: In keeping with the university’s brand identity and the college brand identities, compose compelling messaging strategies for marketing campaigns. Conceptualize, manage, and oversee creative development of print and digital advertising consistent with university brand standards. Manage media and agency relationships. Provide project management of marketing efforts. Ensure marketing campaigns are executed on time and within budget. Use data and analytics to monitor marketing efforts and measure results. Provide regular performance reporting and recommendations to leadership. Other responsibilities: Research new, upcoming and effective strategies in recruitment and marketing to prospective students. Connect regularly with other offices within the Strategic Enrollment, Retention, and Marketing division, and University Branding and Communications, to help ensure the consistency of tone and timing of messages to students. Serve as an active member on university committees, task forces, or working groups to represent and advocate for the efforts of the Enrollment, Retention and Marketing unit in service to the university’s goals. Additional duties as assigned by the Vice Chancellor for Strategic Enrollment, Retention, and Marketing.evelops, edits, monitors, and provides feedback on content Department: Enrollment and Retention Compensation: Well-qualified candidates can expect a starting full-time annual salary within the range of $65,000 - $72,000 commensurate with the candidate's education, related experience, and qualifications. UW System employees receive an excellent benefit package. To learn more about the UW System's comprehensive benefit package, review the UW System Employee Benefits Brochure . Required Qualifications: