Email Developer at Regis University in Denver, CO

Job description

Working at Regis University As Regis employees, we embrace our Jesuit Catholic values of respect, inclusion and equity, and welcome employees, faculty and students from all faiths and cultures. Together, we perform our duties in alignment with the mission of the University and seek dedicated individuals to contribute to and strengthen that mission and our service to students. Why Work at Regis? Job Summary: The Email Developer is responsible for building, maintaining, and managing Regis University’s portfolio of email marketing campaigns and landing page assets, including forms and preference-management experiences. This role integrates audience segmentation, dynamic content, data analytics, reporting, and domain health monitoring to ensure high deliverability and engagement. As a critical Strategic Marketing and Communications team member, the Email Developer ensures mobile-first design and accessibility compliance and continuously enhances user experience. This role oversees comprehensive spam testing, deliverability strategy, and in-depth data analysis, working closely with team members and work-study students to support quality assurance (QA) and deliver results that align with university goals. The role also provides expertise in crafting subject lines, preview text, and student-centered email copy; supports SMS strategy and serves as a backup for bulk SMS deployment under the direction of the Associate Director, Marketing Automation. Major Duties and Responsibilities: Email and Landing Page Development and Quality Assurance Utilize HTML/CSS and email marketing best practices to create and code interactive and mobile-friendly email experiences, maintaining up-to-date knowledge of email coding standards to enhance engagement and user interaction. Perform rigorous QA testing across diverse devices, email clients, and ISPs to ensure accessibility, consistent rendering, and an optimized user experience. Coordinate with work-study students to streamline QA processes and uphold quality standards. Develop and test audience-specific dynamic content in emails and landing pages. Validate landing page functionality, accessibility, mobile responsiveness, form submissions, data updates, and tracking before launch. Deliverability and Performance Optimization Lead advanced spam and deliverability testing using tools like Google Postmasters and inbox placement platforms to improve engagement and reduce spam rates. Monitor deliverability trends across major providers (e.g., Gmail, Yahoo) and implement strategies to achieve high inbox placement. Collaborate weekly with team members to brainstorm and refine deliverability tactics, expanding reach and improving email performance with year-over-year analysis. Enhance email authentication and deliverability by managing DNS settings, including SPF, DKIM, and DMARC records. Reduce the risk of spam flagging and improve email reputation through advanced DNS management. Data Analysis and Reporting Analyze and interpret deliverability and engagement metrics to inform A/B testing strategies, identifying and implementing insights that drive measurable improvements in email performance, such as open rates and click rates. Generate detailed weekly reports tracking email metrics, spam complaints, click performance, and A/B test results. Provide ad hoc reports to support strategic decisions and ongoing performance assessment. Analyze audience-segment performance and test subject lines, preview text, calls to action, and landing page experiences to improve engagement and conversion. Strategic Planning and Collaboration Utilize historical performance data, best practices, and innovative approaches to recommend improvements for email campaigns. Focus on enhancing content, layout, and deliverability based on past results and evolving strategies. Offer expertise in email production best practices, design, layout, messaging, and deliverability to project managers and creative teams, aligning email strategies wi