Director, Strategy - VP at Omnicom in New York, NY

Job description

Agency: Omnicom Media Job Function: Strategy and Planning Job Subfunction: Strategy Job Description: The Role: The Director, Media Strategy - VP leads the strategic development of data-driven, integrated media plans that address client needs. The Director - VP oversees the strategic media planning for existing clients and new business opportunities. An area of focus for the Director – VP is to support the leadership team by bringing the team’s visions to life, in addition to assisting in the development of other tools/resources for broader use in the agency and overall network. Responsibilities: Strategic Media and Channel Planning Data-Centric Insight Generation Innovation Identification and Development Assessing client’s briefing and category dynamics, and developing a customized strategy to use media to help solve the client’s challenge(s) Utilize all available resources (syndicated, proprietary & historical) to actively lead development of integrated, data-driven media strategy and channel mix, recognizing the unique strengths of both Traditional & Digital media channels working together to accomplish brand marketing goals Evaluate the following dynamics, and how they play a role in determining a winning strategy. Geographic/Market Level nuances Which audiences represent the greatest source of revenue Coordination of promotion to Healthcare Professionals and Consumers/Patients- Content needs to change behavior Broad vs. precision targeting Understanding how to identify and prioritize different high value audiences, and use data to effectively develop strategies to find them with greater proficiency Engage with Data & Analytics team to develop and support strategic recommendations grounded in data, with an understanding of how to pull through into planning approach and in-market execution Coordinate and work cohesively with other Subject Matter Experts (e.g. – Search, Social, Analytics), as well as Account teams during plan development process for existing clients, and when supporting new business Be prepared to attend and present media assignments and recommendations in live meetings with clients, including existing clients and potential new business. Represent Solve(d) media team as the lead point of contact during New Business assignments, including the ability to craft a succinct and compelling story in PowerPoint that summarizes agency’s media strategy and approach to the challenges posed in the assignment Support Leadership Team to bring the team’s vision to life and expand scope of services for the growth of the business, including an in-depth understanding of network-level offerings and competencies Take an active role in developing and evolving team’s approach, playbooks and best practices that will be more broadly disseminated across agency Team Leader: Effective in collaborating with multiple internal agency disciplines and stakeholders to communicate vision, creativity and answer client needs in an integrated, cohesive voice Direct the development of client presentations and other important communications that are clear, compelling, and persuasive Goal Oriented: Effective in taking information from disparate sources, while listening to input and feedback from different stakeholders, to make informed and well-thought conclusions Strategic Innovator: Ability to adapt communication for the situation and audience, whether that includes details step-by-step overview of process and considerations, or concise executive summaries Growth Mindset: Adept at identifying opportunities for business acceleration for clients Qualifications 10+ years of integrated Off-line and Online Media Planning experience Has been primarily responsible for stewarding end-to-end plan development for at least one client/brand with experience in the pharmaceutical category Strategic Media Planning Data analysis and application for market opportunities Having both Consumer/Patient and HCP experience is a plus High degree of comfort and confidenc