Director, Product Marketing at 2K Games in Seattle, WA

Job description

Who We Are At 2K, we create some of the most iconic and culture-shaping video games in entertainment, including NBA® 2K , one of the top-selling franchises in the world, and legendary titles like BioShock®, Borderlands®, Mafia, Sid Meier’s Civilization®, and XCOM® , as well as fan favorites WWE® 2K, TopSpin®, and PGA TOUR® 2K . We build unforgettable experiences by pushing the boundaries of creativity, authenticity and innovation across every genre. Our portfolio is brought to life by some of the most influential game development studios in the world. Visual Concepts, Firaxis Games, Hangar 13, Cat Daddy Games, 31st Union, Cloud Chamber, Gearbox, HB Studios, and 2K SportsLab create world-class experiences across platforms. But what truly powers 2K is our people. We believe the best ideas come from teams that feel empowered, supported, and inspired. As an equal opportunity employer, we are committed to fostering a diverse, inclusive workplace where people are encouraged to come as they are and do their best work. What We Need We are seeking a Director, Product Marketing to help shape and drive the global product marketing strategy for a new IP from 31st Union that will build from development through launch and live service title. This is a senior leadership role within a growing Marketing team at 2K. You will connect consumer insight, product strategy, market dynamics, and business priorities to help ensure new IP delivers an experience players understand, value, and choose to invest their time in. You will work closely with 31st Union's Development team, Product, Creative, and other publishing partners to ensure our player promise is not simply something we communicate, it is something players experience in the game and see consistently represented through our campaigns, creative assets, and go-to-market execution. You will report to the Head of Marketing and serve as a trusted strategic partner and delegate, independently representing Global Marketing across key cross-functional initiatives. You should be equally comfortable defining strategy, influencing senior leaders, developing a team, and rolling up your sleeves to ensure the work gets done. You bring deep fluency in games, player behavior, and live service. You understand how game systems, progression, competition, social dynamics, and content shape player motivation, and how those experiences connect to acquisition, engagement, retention, community, and lifecycle. You know that launch is just the beginning, and what it takes to build a healthy, enduring player base over time. Success in this role means creating clarity where there is ambiguity, anticipating challenges before they become problems, developing the people around you, and consistently raising the quality of both our thinking and execution. This role is required to work in a hybrid work environment (work onsite 3 days a week) out of our Los Angeles CA, Novato CA or Seattle, WA office locations. What You Will Do Partner with the Head of Marketing to develop and drive new IP's global product marketing strategy from development through launch and live service. Serve as a trusted strategic delegate for the Head of Marketing, independently representing Global Marketing across key cross-functional initiatives. Develop and drive global campaign strategy, translating new IP's positioning and player promise into compelling marketing programs across reveal, launch, and live service Translate consumer research, player behavior, competitive intelligence, and market dynamics into actionable product and marketing recommendations. Partner closely with Development and Product to ensure new IP's positioning and player promise are manifested in the game experience. Help shape new IP's live-service strategy, connecting acquisition, engagement, retention, community, content, and lifecycle marketing. Develop and confidently present clear strategies and recommendations that simplify complex challenges and drive decisions. Lead, me