Director, Player Loyalty and Promotions at Accel Entertainment in Burr Ridge, IL

Job description

About Us Accel Entertainment, Inc. (NYSE: ACEL) is a growing provider of locals-focused gaming and one of the largest terminal operators in the United States, supporting more than 29,000 electronic gaming terminals in nearly 4,700 third-party local and regional establishments and 20 self-operated gaming locations across ten states. Through exclusive long-term contracts, Accel serves licensed non-casino locations including bars, restaurants, convenience stores, truck stops, gaming cafes, and fraternal and veteran establishments. Accel provides its local partners with a turnkey, full-service, capital-efficient gaming solution that encompasses manufacturing, content, payments, loyalty, 24/7 customer service, data analysis and reporting, and cash logistics. The Company’s racino, Fairmount Park - Casino & Racing, features live racing, electronic gaming machines, live table games, food and beverage amenities, and pari-mutuel betting. Job Description : DUTIES AND RESPONSIBILITIES Loyalty Strategy & Program Management Set loyalty strategy: Develop and execute the player loyalty strategy, including program design, member acquisition, tier structure, points and rewards, VIP benefits, lifecycle communications, and reactivation. Grow program performance: Build, manage, and continuously improve loyalty programs that increase enrollment, active-member engagement, visitation, play frequency, retention, and player lifetime value. Establish governance: Set program policies, controls, and service standards that ensure a consistent, compliant, high-quality player experience across locations and channels. Technology and vendors: Partner with technology and vendor teams to define business requirements, enhancements, and ensure adoption and data quality. Promotions & B2C Demand Generation Drive promotions: Develop and execute promotions, player events, and targeted offers that generate qualified consumer leads, convert prospects to loyalty members, and deliver measurable incremental revenue. Lead B2C lead generation: Run acquisition strategies across digital, on-property, partnership, and direct-marketing channels, optimizing the funnel from awareness through enrollment, activation, and repeat play. Plan offers and testing: Create promotional calendars, offer strategies, and test-and-learn plans that balance player value, revenue growth, brand experience, and ROI. Deliver campaign assets: Partner with Creative, Digital, and Operations to deliver accurate, timely consumer-facing messaging, offers, and point-of-sale materials. B2C Sales Enablement & Player Experience Enable customer-facing teams: Provide tools, training, playbooks, and campaign materials that help teams clearly communicate loyalty benefits, promotions, and player value propositions. Shape player segments and journeys: Define and improve player segmentation and journeys across enrollment, welcome, activation, on-property experience, rewards redemption, and retention touchpoints. Ensure operational fit: Partner with sales and operations leaders so promotions and loyalty benefits are executable and deliver a strong guest experience. Analytics & Performance Management Measure performance: Establish dashboards and performance reviews for enrollment, active members, lead conversion, campaign response, retention, reactivation, customer lifetime value, incremental revenue, and promotional ROI. Personalize with data: Use player, customer, location, and campaign data to build segments, personalized offers, and insights that improve targeting and program profitability. Manage budgets: Own loyalty and promotions budgets, evaluate campaign economics, and recommend investment priorities based on measurable results. Manage reinvestment and program economics: Own player reinvestment strategy, balancing player value with program profitability across offers, rewards, and promotions. Leadership & Cross-Functional Partnership Develop the team: Lead, coach, and develop the loyalty and promotions team and