Director of Talbot Marketing and Communications at Biola University

Job description

Position Summary Talbot School of Theology at Biola University seeks a full-time Director of Marketing & Communications to provide leadership for the development, coordination, and execution of marketing and communications initiatives across Talbot's academic programs and strategic priorities. This role provides leadership for Talbot's marketing and communications efforts across residential, online, regional, and extension programs. Working in close partnership with the Associate Vice President of Admissions Marketing, the Director will help align Talbot’s communications, enrollment marketing, and audience engagement strategies with broader university enrollment objectives. The Director will develop strategy, execute key initiatives, and coordinate the work of contractors, student workers, and shared university resources to support enrollment, engagement, and institutional visibility. The Director serves as a key representative of Talbot's mission, helping cultivate a clear and compelling voice in service to the Church and within the broader evangelical community. Alignment with Theological Positions The person who fills this position must be someone who personally agrees with Biola’s Articles of Faith and Statement of Biblical Principles and who is supportive of the positions taken by Biola as contained in its Eschatology Teaching Position. As such, this person may not speak against or act in a manner inconsistent with these positions during the course of their employment at Biola. Department Talbot School of Theology Supervisors Reports directly to the Dean of Talbot School of Theology, with a strong dotted line to the Associate Vice President of Admissions Marketing to ensure alignment between Talbot’s marketing and communications efforts and university enrollment strategy. Educational Requirements Bachelor's degree required; marketing, communications, public relations, or related field preferred. Master’s degree in a theological field preferred. Work Requirements Full-time, exempt position (40 hours per week). This position requires some personal attendance at Biola’s campus in La Mirada, CA. Essential Duties Marketing, Brand & Communications Strategy Develop and execute integrated marketing and communications strategies that advance Talbot’s mission, strengthen institutional visibility, support enrollment objectives, and leverage compelling storytelling to communicate Talbot’s distinct voice and mission. Maintain a clear, consistent, and compelling brand presence across all communication channels. Develop messaging frameworks for academic programs, strategic initiatives, institutional priorities, and Dean-led communications. Ensure alignment with Biola University brand standards while preserving Talbot’s distinct voice and theological identity. Employ strategic creativity and audience-centered communication approaches to increase engagement, awareness, and impact across key constituencies. Digital Marketing, Social Media & Analytics Lead Talbot’s digital presence across website, email communications, and social media platforms. Manage and grow engagement across platforms including Meta (Facebook and Instagram), LinkedIn, YouTube, and emerging digital channels as appropriate, while coordinating messaging and content strategy in support of the Dean’s Office and Talbot’s strategic priorities. Develop and oversee content strategies highlighting academic programs, faculty scholarship, student experiences, alumni stories, ministry impact, and institutional thought leadership. Collaborate with the Dean and senior leadership to amplify key initiatives, institutional messaging, and strategic communications through Talbot’s digital channels. Utilize digital marketing tools and CRM systems to support audience engagement, lead generation, and enrollment pipeline development. Monitor and evaluate key performance indicators (KPIs), including audience growth, engagement rates, click-through rates (CTR), website traffic, lead generation,