Director of Sales at Sweed in US-based

Job description

A best-in-class platform. A market to win. Lead the team that makes it happen. Hi there! We’re Sweed, a product-driven company building an all-in-one cannabis retail platform. We’re looking for a Director of Sales to lead our account executives and turn company priorities into consistent sales results. You’ll join a business with an established product, existing customers, and an active pipeline. You’ll coach reps, join customer calls and demos, improve how deals move, and build the processes and playbooks the team uses every day. This is an opportunity to lead an existing team, make a measurable impact on its performance, and grow your scope as you deliver results. About Us At Sweed, we’re reimagining how cannabis retailers operate. Our enterprise-grade platform combines POS, eCommerce, Marketing, Analytics, and Inventory Management into a single, seamless solution—eliminating the need for multiple third-party tools. We build for simplicity, scalability, and performance, making life easier for cannabis retailers while helping them grow their businesses. Why We’re Doing This We believe cannabis retailers deserve technology that makes running their businesses easier and serves their customers better. The industry is evolving rapidly. We’re here to support that growth by making cannabis retail more efficient, accessible, and customer-friendly. Where We Are Now We’ve been on the market for seven years, continuously growing and refining our product. Our focus is on earning customer trust through better delivery, new capabilities, and a platform built for the complexities of cannabis retail. As we grow, we’re strengthening the way our sales team operates: clearer expectations, better coaching, consistent deal follow-up, and reliable forecasting. You’ll have a direct impact on how the team works and the results it delivers. Team Structure We’re a global team of over 250 people. Our development organization operates in cross-functional product teams, while our CEO, account management, and customer success teams are based in the United States. You’ll report to the VP of Strategy, with a dotted line to our VP of Growth & RevOps, and lead the account executive team’s day-to-day work and performance. You’ll own AE coaching, pipeline reviews, and the weekly sales forecast and contribute to sales planning, quota setting, and headcount decisions alongside sales leadership and RevOps. You’ll also work closely with marketing, product, partnerships, and customer experience to resolve blockers and keep the team aligned. What This Role Entails Pipeline Management — Review the pipeline with each AE every week. Require clear customer next steps, dates, decision-makers, and evidence for each stage. Define what qualifies as a pipeline with RevOps, identify stalled opportunities, and help reps move deals forward or remove them when they no longer qualify. Sales Process Ownership — Establish consistent qualification standards, sales stages, and exit criteria with RevOps. Build one repeatable approach from discovery and demo through proposal, negotiation, close, and customer handoff. Partner with RevOps on CRM automation and reporting. Sales Team Management & Coaching — Hold weekly one-to-ones and set clear activity and conversion expectations. Join and review calls and demos, give practical feedback, and track rep performance. Recognize strong results, address underperformance directly, and put improvement plans in place when needed. Forecasting & Reporting — Own the team’s weekly forecast, including commit, best case, and upside. Inspect deals individually, explain changes from one forecast to the next, and flag risks early so leadership has a clear view of expected results. Communication & Follow-Through — Run daily and weekly team communication with clear priorities and actions. Keep Sales, RevOps, Marketing, and Customer Experience informed, make handoffs clear, and escalate blockers promptly. Sales Enablement & Hiring — Build practical playbooks