Director of Marketing, Strategic Accounts at Marqeta

Job description

As Marqeta's Director of Marketing, Strategic Accounts , you'll own the marketing strategy for Marqeta’s strategic customer base, driving product adoption, cross-sell, upsell, customer advocacy, and long-term partnership growth. This leader serves as the primary marketing partner to the Strategic Accounts organization, orchestrating programs across Product Marketing, Demand Generation, Brand, Communications, Events, Customer Success, and Sales to deepen customer engagement, expand buying committee relationships, and accelerate expansion pipeline. We work Flexible First . This role can be performed remotely anywhere within the United States or from our headquarters in Oakland, CA. We’d love for you to join us! The Impact You'll Have Strategic Account Marketing Leadership Serve as the primary point of contact between the Strategic Accounts organization and the broader Marketing team, ensuring alignment across priorities, campaigns, launches, and customer engagement. Develop and execute the marketing strategy for Marqeta’s strategic accounts, focused on strengthening customer relationships, increasing product adoption, and driving expansion opportunities. Partner closely with Strategic Accounts, Customer Success, Rev Ops, Product Marketing, Demand Generation, Communications, Brand, and Events to deliver coordinated customer experiences across the account lifecycle. Build scalable account engagement strategies tailored to customer maturity, industry, and growth opportunities. Strengthen Strategic Customer Relationships Develop programs that deepen engagement and create long-term customer loyalty, including: Executive communications and partner newsletters Ensure thought leadership programs and webinar topics are relevant for strategic customers Engage strategic account team leadership with industry events & speaking opportunities to be viewed as experts in the space Leverage partnership to strengthen presence in market - develop and launch case studies, press releases, co-marketing opportunities etc QBR and ABR strategy, innovation session prep, messaging and executive presentation support Custom customer content, research, and exclusive resources in partnership with the broader marketing organization Partner with Insights team to deliver Voice of Customer programs, customer feedback loops, and internal communications of customer insights Customer Advisory Board and executive touchpoint event strategy, programming, and execution Product roadmap awareness, customer communications, beta participant identification, and coordination with Product Marketing. Executive engagement programs, including roundtables, customer events, executive briefings, and industry forums Address regional marketing coordination (global vs local events, language, cultural nuance in marketing assets and engagement) Drive Cross-Sell & Upsell Growth Develop marketing strategies and programs that increase product adoption and expand customer relationships Create sales enablement materials, messaging, talk tracks, playbooks, and campaigns that support cross-sell and upsell opportunities Equip Strategic Account teams with the positioning, customer stories, product knowledge, and resources needed to expand existing relationships Design tailored competitive positioning for strategic accounts (who else they’re using or evaluating, displacement narratives) to drive incremental MQ volume, partnering with Insights team for competitive intelligence & battlecards Develop account expansion playbooks aligned to customer journey & maturity, industry, and product portfolio Partner with Sales, Customer Success, Product, Commercialization and Revenue Operations to develop business case tailored to the account for new solutions and prioritize high-value expansion opportunities Account-Based Marketing & Campaign Strategy Partner with Demand Generation to ensure strategic accounts are included in the appropriate integrated marketing campaigns, ABM programs, executive events, and n