Director of Marketing at Qualified Health

Job description

Transform healthcare with us. Qualified Health is the leading healthcare AI company partnering with health systems to deploy end-to-end AI platforms that deliver measurable financial and clinical outcomes. Backed by leading healthcare innovation investors like NEA, Transformation Capital, and SignalFire, we work with some of the most recognized health systems in the country. Not as a vendor, but as a long-term strategic partner. About the Role Every C-suite in healthcare is asking how to make AI real. This role determines whether we win the conversation. You will own the engine that carries Qualified Health’s story to health system CEOs: you will produce and distribute the content that expresses the company narrative, and turn our flagship customers into proof the market trusts. You will do this in close partnership with our Corporate Strategy team, who set the company’s strategic positions, and our AI Transformation (AIT) team, who work day-to-day inside our customers’ deployments. You will maintain the competitive context that sharpen our sales materials. You will produce the thought leadership and marketing content that establishes Qualified Health as the authority in healthcare AI. And you will support the strategic partnerships that are central to our go-to-market motion. You will report into Commercial leadership but work cross functionally across the organization. The scope is broad by design. We need someone who can operate across multiple workstreams, move fast, and raise the quality of everything the commercial team puts in front of partners. Outcomes • Marketing drives a measurable, predictable share of pipeline and revenue. Qualified Health has a defensible demand engine, with clear targets, a healthy mix of inbound and outbound-supporting motion, and a tight feedback loop with Commercial, and marketing-sourced and marketing-influenced pipeline grow as the company does. • Qualified Health’s category narrative lands in market. The positioning and point of view, developed with the Strategy team, are expressed clearly and consistently to buyers, press, analysts, and partners through the content and channels this role runs. • The brand is recognizable, credible, and chosen. Health system executives, clinicians, and policy-adjacent audiences know who Qualified Health is, what we stand for, and why we’re the team to bet on, reflected in earned media, share of voice, analyst recognition, and inbound interest. • Commercial sells with conviction. Sellers, partnerships leaders, product teams, and AI Transformation teams go to market with messaging, materials, competitive intelligence, and customer proof points that reflect deep product understanding and consistently move deals forward. What You’ll Do Marketing Strategy & Operations • Set the marketing strategy and operating plan: define the goals, segments, channels, and investments that will move the company’s commercial and category outcomes, and align them with the CEO, Commercial, and Product. • Own the marketing budget and resource allocation: make clear, defensible strategic investments on where marketing dollars and headcount go, and report transparently on what they return. • Establish the marketing operating system: target accounts, funnel definitions, attribution, dashboards, and the marketing tech tools and lead-generation stack that lets the function run as a highly measurable growth engine. Product Marketing & Sales Enablement • Support go-to-market product launches by driving the messaging, commercial collateral, and sales enablement required to successfully bring new capabilities to market. • Develop materials that translate platform capabilities into clear business cases for health system leaders. • Build executive-ready deliverables for health system senior leadership teams, board presentations, and C-suite workshops. • Maintain the competitive context sales needs in live deals, including battlecards, objection handling, vendor penetration data, and latest p