Director of Graduate Recruiting for Online Programs at Santa Clara University in Santa Clara, CA

Job description

Position Title: Director of Graduate Recruiting for Online Programs Position Type: Regular Hiring Range: $91,800 - $114,785 annual; compensation will be based on education, experience, skills relevant to the role, and internal equity. Pay Frequency: Annual A. POSITION PURPOSE The Director of Graduate Recruiting for Online Programs is responsible for all aspects of recruiting at the top level of the funnel for graduate online programs at Santa Clara University. The Director serves as the key leader in driving our recruitment, outreach and admissions strategy, and brings an innovative and entrepreneurial spirit to expand our profile, outreach, and grow enrollment for the graduate online programs. The Director oversees enrollment projections, strategy development and execution for online programs across all graduate schools. The Director will provide leadership to the recruiting team, guiding team members’ efforts with the goal of creating a culture of excellence in customer service while implementing recruitment and admissions strategies and overseeing operations for achieving admissions and enrollment growth targets. B. ESSENTIAL DUTIES AND RESPONSIBILITIES Enrollment Management (20%) Recruitment (45%) Customer Service (10%) Market Analysis (10%) Technology (5%) Strategy (5%) Other Duties as Assigned (5%) SPECIFIC DUTIES AND RESPONSIBILITIES ENROLLMENT MANAGEMENT Develop and implement recruitment strategy to meet application, admission, and yield targets for all programs Develop reports as needed on enrollment challenges and opportunities based on the funnel. Utilize data to drive growth in the prospect pool with an eye towards increasing the pool of qualified applicants. Analyze and interpret data for each of the online programs to support the overall enrollment activities Develop and manage effective recruiting events for online graduate programs and work in tandem with the various colleges and schools. Partner with each graduate school to create and implement recruitment strategy specific to their student demographic. Partner with each graduate school to set/agree on enrollment targets, quality of applicants, application procedures, etc. RECRUITMENT Strategy and innovation in outreach, recruitment and enrollment growth: Works with Associate Vice Provost for Online Graduate Programs and the various Graduate Assistant Deans to determine recruitment activities and events and leads outreach and recruitment efforts for the online graduate programs Provide leadership in implementing recruiting strategies and make data driven enrollment decisions based on best practices in recruiting and enrollment management Identifies and initiates new recruitment opportunities to increase program interest and enrollments Proactively develops and assesses recruitment programs by evaluating maximum effectiveness and efficiencies Partner with graduate units to provide input into advertising plan specific to graduate programs and participate in their recruitment events and info sessions. Establish prospect pools to ensure targets for quality and quantity are met or exceeded. Collaborates with the Associate Vice Provost for Online Graduate Programs to implement strategic recruitment plans and goals Increase visibility of SCU online programs through outreach programs, graduate school fairs, training seminars and presentations for recruitment of students from targeted communities. Track and monitor student movement through the online application process and guide them to meet specific deadlines Provide accurate forecasting data to the Associate Vice Provost for Online Graduate Programs. Maintain weekly communication with potential student to keep them engaged and aware of their responsibilities during the application process Communicate with potential online students via phone, chat and/or email DAY TO DAY MANAGEMENT OF RECRUITMENT TEAM AND PROCESSES Execute the day-to-day recruitment activities including but not limited to outreach and recruitment, pr