Director of Demand Generation at FurtherAI in New York, NY

Job description

Director of Demand Generation Location: New York, NY: In-person (M-F) FurtherAI is hiring a Director of Demand Generation to build and run our enterprise pipeline engine. This is a hands-on individual contributor role reporting into the VP of Growth Marketing: you'll help set the demand strategy and then execute it, from launching paid social campaigns and running third-party programs to improving website conversion, building nurture programs, and launching ABM. We’re looking for a hands-on individual contributor who can own both strategy and execution, with the opportunity to build and lead a team as the function scales. This role is measured on pipeline, not MQLs. Success means more qualified demos, more opportunities, and more pipeline created, and you'll help own the funnel tracking that proves it. You'll work closely with Sales and Revenue Operations, and you'll bring both the urgency of a startup operator and the rigor of an enterprise marketer. Why FurtherAI? Elite Team & Culture: Join a YC and a16z-backed startup, collaborating with industry experts who share your hunger and ambition. Be part of a culture built for high performers who are proud to put in the work. Transformative Opportunity: Bring pioneering AI solutions to market in complex, regulated industries and help modernize a trillion-dollar sector. Real Ownership: Shape how FurtherAI generates pipeline from the ground up, with real budget, full accountability, and a direct line to leadership. Path to Leadership: Start as a hands-on IC and grow into leading a demand generation team as the company scales. Highly Competitive Compensation: Strong base salary, equity, and comprehensive benefits. What You'll Do Set the Demand Strategy, Then Execute It Build FurtherAI's demand generation strategy and quarterly plan, tied directly to the pipeline and revenue targets you set with Marketing and Sales leadership. Run the programs yourself: you'll be in the ad platforms, the marketing automation tools, the CRM, and the creative briefs every week. Own a pipeline number, not an MQL goal. Your success is measured by demos held, Sales-Accepted Opportunities, and pipeline created. Own Paid Social and Third-Party Programs Plan, launch, and optimize paid social campaigns (LinkedIn and Paid Search first, expanding to other channels as they prove out), including audience targeting, budget, bidding, and creative testing. Continuously test ad creative and formats (static, video, carousel, thought leadership, document ads) across mediums to learn what converts best to demos and opportunities, then scale the winners. Build and run ABM programs targeting priority insurance accounts, coordinating campaigns, nurtures, direct mail, and SDR outreach to engage the full buying committee. Run third-party programs such as content syndication, sponsored webinars, industry publications, review sites, and intent data partners. Hold every channel and vendor accountable to pipeline and cost per opportunity, not lead volume, and shift budget toward what works. Turn Website Traffic Into Demos Own website conversion end-to-end: landing pages, demo request flows, forms, CTAs, and offers. Run A/B tests and conversion rate optimization to increase demo requests from target accounts. Partner with the broader marketing and product team so every page speaks clearly to insurance buyers and the problems FurtherAI solves. Build Nurture Programs That Create Opportunities Design and build email nurture programs by persona, funnel stage, and intent signal that move leads from first touch to booked demo. Build re-engagement programs for stalled leads, event attendees, and closed-lost opportunities. Coordinate with SDRs and Sales so nurtures and outbound work together instead of competing for the same buyer. Own Funnel Tracking and Conversion Build and maintain full-funnel reporting, from first touch through MQL, demo, opportunity, and closed-won. Define and refine lead scoring, routing, and handoff SLAs so qualifi