Director, Membership Planning - Membership Value & LTV at Crunchyroll in Dallas, TX

Job description

About Crunchyroll Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love. Join our team, and help us shape the future of anime! About the role We're looking for a Director, Membership Value & LTV to help us understand what drives the long-term value of our subscribers and turn those insights into better commercial decisions. You will connect performance across acquisition, conversion, engagement, retention, and monetization to build a clear view of subscriber and cohort economics. You’ll identify what is driving performance, where we have the biggest opportunities to improve LTV, and help teams prioritize the actions that will have the greatest impact. Reporting to the VP, Membership Performance, you’ll work across Growth, Lifecycle, Curation, Product, Engineering, Content, Business Development, Finance, CDI (Center for Data and Insights), and Regional teams. This role is for a commercial operator who is highly analytical and deeply understands subscription businesses - someone who can get into the data, form a clear point of view, and influence decisions across the business. Key Responsibilities Build an integrated view of subscriber value across acquisition, conversion, engagement, retention, monetization, and reactivation. Understand how acquisition source, offers, markets, content, and subscriber behavior translate into retention, monetization, and long-term value. Diagnose changes in LTV, cohort quality, payback, ARPU, churn, retention, and engagement, separating longer-term trends from short-term or one-time effects. Identify and prioritize the biggest opportunities to improve subscriber value across acquisition, onboarding, engagement, retention, win-back, pricing, payments, and the broader Crunchyroll ecosystem. Turn cohort analysis, experimentation, attribution, incrementality, and customer behavior insights into clear recommendations on where we should invest, what we should change, and which opportunities will have the greatest impact. Partner with CDI and Finance on the data, definitions, measurement, and analysis needed to answer key business questions and measure initiatives against subscriber value, not just activity or short-term performance. Work with Product, Lifecycle, Curation, Content, Business Development, and Regional teams to evaluate opportunities, shape priorities, and understand how content, product capabilities, promotions, pricing, payments, and other experiences affect subscriber economics. Lead membership value reviews and give senior leaders a clear point of view on what is happening, why it matters, and what we should do about it. Bring learnings into Membership Strategy, Commercial Planning, and functional and regional roadmaps, building a consistent approach to managing subscriber value globally while accounting for differences across markets. Build stronger capabilities across the organization in cohort analysis, value measurement, and connecting subscriber behavior to commercial outcomes. We are considering applicants available to work a hybrid schedule, with three days each week onsite at our Dallas office. About You 12+ years of experience in growth, commercial strategy, membership strategy, or business operations, including significant experience in a direct-to-consumer (DTC) business. Demonstrated experience improving subscriber economics across acquisition, engagement, retention, monetization, and lifetime value. Strong commercial judgment and analytical fluency - able to get into the data, understand what is driving performance, and turn insights into clear recommendations and actions. Deep understanding of subscription metrics and co