Director Marketing Technology Analytics & Digital Platforms at Intact Financial in Montréal, QC

Job description

Our employees are at the heart of everything we do. Together, we help people, businesses, and society prosper in good times and be resilient in bad times. Our employee promise represents Intact’s commitment to you in exchange for living our Values, striving to do your best work, being open to change and investing in your career. In return, we promise to provide support, opportunities and performance-led financial rewards at a workplace where you can shape the future, win as a team and grow with us. Pay at Intact is about much more than just salary. Flexible work arrangements and a hybrid work model Possibility to purchase up to 5 extra days off per year Multiple benefits offered to support physical and mental wellbeing, including telemedicine, Wellness account and much more Share plan & other savings: up to 12% of salary or even more (ask how you could earn guaranteed income for life) Salary range (but not limited to): 161,600 - 197,500 Annual bonus target, based on the base salary, with a potential payout of up to double the target (subject to personal and company performance): 20% As part of our commitment to Win As A Team , we share our success with employees through our annual bonus plan and Employee Share Purchase Plan (ESPP) – with Intact matching 50% of your net shares. Our pension offerings provide flexibility and long-term security for our employees beyond their careers. We are one of the few companies offering the opportunity to receive guaranteed income for life via our defined benefit pension plan. Salary for the candidate will be determined taking into consideration a number of factors including: experience, skills, qualifications, anticipated contribution to role, internal equity, etc. The salary range presented above is based on a 35-hour workweek and would represent a majority of different candidate profiles. However, we encourage candidates who may fall outside of this range to apply as well. About the role At Intact, we believe innovation and customer experience are at the heart of everything we do. With a commitment to excellence, we push the boundaries of digital marketing to deliver smart, customer-focused solutions. We’re looking for a visionary leader to spearhead our marketing technology, digital platforms and marketing analytics strategy while enhancing our capabilities in an ever-evolving environment. Role Overview As the Director, Marketing Technology, Analytics and Digital Platforms, you will lead the development and implementation of Intact’s MarTech, Digital Platforms and Marketing Analytics strategy. You will oversee the management of our technology platforms while collaborating with marketing, IT, and analytics teams to create integrated solutions that maximize campaign efficiency and impact. Your role will be critical in accelerating our digital transformation and personalizing the customer experience. Key Responsibilities MarTech Strategy: Develop and execute a forward-thinking MarTech vision aligned with Intact’s strategic goals. Assess and recommend emerging technologies to enhance customer engagement, automation, and marketing outcomes. Maintain a prioritized roadmap focused on business value, customer impact, and operational efficiency. Platform Management: Oversee core MarTech capabilities, including CMS, CMP, customer data, marketing automation, personalization, digital experience, and measurement. Ensure platforms are integrated, scalable, secure, and effectively adopted. Manage technology partners, platform performance, and investment optimization. Cross-functional Collaboration: Work closely with marketing, IT, and data teams to define and execute aligned solutions. Act as a strategic liaison between technical and marketing teams. Act as the strategic bridge between marketing, IT, data, analytics, business teams, and external partners. Enable teams through clear processes, standards, training, and change management. Data, Governance, and Measurement: Partner with data, privacy, securi