Director Loyalty & Omnichannel Growth at Galderma in Miami, FL

Job description

Galderma is the emerging pure-play dermatology category leader, present in approximately 90 countries. We deliver an innovative, science-based portfolio of premium flagship brands and services that span the full spectrum of the fast-growing dermatology market through Injectable Aesthetics, Dermatological Skincare and Therapeutic Dermatology. Since our foundation in 1981, we have dedicated our focus and passion to the human body's largest organ - the skin - meeting individual consumer and patient needs with superior outcomes in partnership with healthcare professionals. Because we understand that the skin, we are in shapes our lives, we are advancing dermatology for every skin story. We look for people who focus on getting results, embrace learning and bring a positive energy. They must combine initiative with a sense of teamwork and collaboration. Above all, they must be passionate about doing something meaningful for consumers, patients, and the healthcare professionals we serve every day. We aim to empower each employee and promote their personal growth while ensuring business needs are met now and into the future. Across our company, we embrace diversity and respect the dignity, privacy, and personal rights of every employee. At Galderma, we actively give our teams reasons to believe in our bold ambition to become the leading dermatology company in the world. With us, you have the ultimate opportunity to gain new and challenging work experiences and create an unparalleled, direct impact. Summary ALASTIN is seeking a Director, Loyalty & Omnichannel Growth to own its B2B2C loyalty ecosystem: the programs that reward and grow its practices and the consumers those practices serve, and the digital experiences, data, and communications that connect them. This leader drives engagement, retention, and revenue across every channel by connecting the field, practices, and consumers through loyalty, digital experiences, and data. The role leads the launch of both the B2B and B2C loyalty programs, including strategy and business requirements, financial modeling, go-to-market, and field enablement. Once the programs have launched, it owns them end to end: strategy, mechanics and promotions, measurement, and optimization. This role also owns the connected omnichannel roadmap, inclusive of the 360-degree customer-data strategy and the CRM strategy, with a CRM lead reporting in. This is a hands-on leadership role. The director personally runs program management and delivery, directs agency partners to hit milestones and go-to-market timelines, and brings real analytical depth, using segmentation, lifetime value, predictive analytics, and experimentation to guide decisions. They stay close to the field, equipping reps to partner with their accounts and use the programs for pull-through, supporting usage, and gathering feedback that shapes what comes next. They also work across departments and with senior leadership to align budgets, roadmaps, and compliance. Skills & Qualifications 8-10+ years across omnichannel strategy, loyalty, CRM, customer or marketing analytics, or digital marketing, including proven loyalty program strategy, development, and management. Proven experience launching and running customer-facing digital programs (loyalty or similar) for consumers or providers, from strategy through execution and day-to-day operation, managing agency and technology partners, holding cross-functional teams to milestones and go-to-market timelines, and prioritizing a roadmap using business cases. Strong analytical depth: segmentation, lifetime value, propensity modeling, cohort analysis, campaign measurement, controlled testing, and loyalty or incentive economics (member value, incremental margin, reward-rate modeling). Experience building and deploying customer analytics, personalization, or loyalty decisioning capabilities, turning customer data into acquisition, retention, and commercial decisions with measurable outcomes. Familiarity wit