Director, Integrated Strategy - Temporary Worker at Dentsu

Job description

Job Description: **Temporary Role **ASAP – 12/31/2026 **Semi-Monthly, Exempt – W2 on Dentsu Payroll Only **Preferred Location: Boston **EST Time Zone **Must be US Based About Dentsu Creative: Dentsu Creative is a global creative agency network designed to unlock exponential growth for clients. We use Transformative Creativity as a differentiating, driving force to bring our capabilities together to positively impact people, business and society. Established in June 2022, Dentsu Creative is integrated with Dentsu's Media and CXM businesses in over 145 countries and regions, to offer integrated Growth Solutions. Overview: TEMPORARY DIRECTOR, INTEGRATED STRATEGY Reports to: EVP, Integrated Strategy YOUR MINDSET You have developed fluency in disciplines most people keep separate. You don't see creative strategy and media strategy as different languages. You see them as different expressions of the same brilliant strategic thinking and that fluency informs everything you do. You believe that the best creative ideas scale, that strategic coherence matters, and that you grow by collaborating with people who think differently than you. You contribute with conviction and follow-through. You help build a culture where people understand how their work fits into something bigger and you are here for more than your role. You understand that ideas and how they reach people are equally important—not one secondary to the other. ROLE OVERVIEW You will develop and execute a range of integrated strategy projects for a specific brand or strategic focus area within a multi-brand consumer healthcare enterprise, translating strategic direction into inspirational insights and briefs that enable great creative and media execution come together. This role demands fluency in two disciplines that most separate: Brand Strategy and Connected Strategy. You work from both perspectives simultaneously. You don't just translate between them, you hold them together with clear strategic thinking that helps them operate as one. You understand how strategy needs to live across earned, owned, and paid channels—including social and influencer partnerships. You turn strategic direction into clear big ideas and briefs grounded in audience insight and media possibility. You work with creative and media teams to help them understand how their work fits together into a coherent whole and inspire both to think bigger and think together. You are the bold strategic voice in the room who helps teams see how their work connects and why that connection matters. CORE RESPONSIBILITIES Strategic Development — Ideas & Brief Translate strategic direction into powerful Catalyzing Ideas and briefs grounded in creative insight and contextual possibility Build the strategic rationale—not just what we're doing, but why it matters and how it moves the business Develop brand worlds that breathe life into ideas—articulating character, conviction, and edges with specificity Help creative teams uncover the strategic insight that should drive their work. Help media teams see how that idea scales. Understand how ideas need to live in social and influencer contexts. Strategic System Operationalization Identify WHERE ideas reach the right audiences and HOW they show up in context—across paid media, owned channels, social platforms, and influencer partnerships Research and surface audience signals that inform where and when strategy becomes relevant and urgent Understand signal stacking—how multiple signals cluster to create moments of greatest impact Help teams understand how their work feeds the whole and why that connection matters Cross-Disciplinary Alignment & Leadership Work with creative, media, social, and influencer partners to ensure strategy translates consistently across all touchpoints Help creative teams understand media strategy and what's possible at scale. Help media teams understand creative strategy and what ideas demand. Bridge social and influencer thinking into the broader st