Director, HCP Marketing & Digital Strategy at Halozyme Therapeutics in Ewing, NJ

Job description

Save time and apply through your LinkedIn account. Click the Apply with LinkedIn button and your LinkedIn profile will be imported into our site. In order to move forward, you will need to create an account. Your password must be eight characters long, contain at least one special character, one capital letter and a number. We look forward to discovering your talents. Welcome to an inspired career. At Halozyme, we are reinventing the patient experience and building the future of drug delivery. We are passionate about the important work we do and constantly strive to do more. We embrace transformation and work hard to innovate for the future. We do this together, as One Team – we rise by lifting others up and believe in the power of working together for the collective win. That’s why we need you—to help us make a significant impact by taking on increasingly complex challenges, leaping beyond the status quo, advancing our mission and making our One Team culture thrive. Join us as a Director, HCP Marketing & Digital Strategy , and you’ll be part of a culture that welcomes diversity, thinks differently to solve problems, works collaboratively as one team, and delivers meaningful innovations that impact people’s lives. How you will make an impact The Director, Healthcare Professional (HCP) Marketing & Digital Strategy will serve as a senior HCP marketing leader responsible for shaping the next phase of XYOSTED growth. This role will lead HCP strategy and execution for the anticipated expanded label launch and expansion into new channels, while advancing modern digital, EHR, point-of-care, HCP education, peer-to-peer, and KOL engagement capabilities. The ideal candidate is a strategic, hands-on marketer who can move seamlessly from strategy through execution and lead cross-functional teams and external partners. In this role, you’ll have the opportunity to: Lead development and execution of the HCP marketing strategy for XYOSTED in partnership with commercial and marketing leadership. Lead HCP strategy and execution for the anticipated expanded label launch, including positioning, messaging, launch planning, field readiness, and supporting promotional assets. Build the HCP strategy for expansion into new channels, including segmentation, targeting, customer insights, messaging, channel strategy, and execution. Advance the digital HCP marketing capabilities of XYOSTED, including EHR and point-of-care initiatives designed to identify appropriate patient opportunities and deliver relevant brand, access, and affordability information to HCPs. Lead HCP media strategy and execution, including audience development, channel selection, investment allocation, vendor partnerships, measurement, and ongoing optimization. Identify, execute, and manage AI-enabled projects and tactics relevant to HCP marketing, including content development, insight generation, and workflow automation, ensuring alignment with brand strategy and compliance with Medical, Legal, and Regulatory review requirements. Develop and execute HCP education and peer-to-peer engagement strategies, including educational programs, webinars, product theaters, and other formats as appropriate. Support KOL identification, engagement, and relationship strategy in partnership with other cross-functional stakeholders. Partner with agencies and external vendors to develop high-quality creative and promotional programs that support brand objectives. Collaborate closely with Sales, Market Access, Medical Affairs, Regulatory, Legal, Analytics, Sales Training, and other partners to ensure strategic alignment and executional excellence. Establish KPIs and measurement plans, evaluate program effectiveness, translate insights into action, and continuously optimize marketing investments. Manage assigned budgets, forecasts, vendor relationships, and scopes of work with strong fiscal discipline. To succeed in this role, you’ll need: Bachelor’s degree with at least 15 years of pharmaceutical, biote