Director, Digital Marketing | Poppy & Peonies at Bloom

Job description

Bloom is a full-service workplace design consultancy, proudly supporting Poppy & Peonies in their search for a Director of Digital Marketing to join their dynamic team. As Talent Advisors, we serve as the bridge between our Bloom Partner and you throughout the recruitment process. At Bloom, we don’t rely on automated tools to sift through applications—every resume is carefully reviewed by a real person to ensure a fair and consistent interview process. If selected, you’ll join Poppy & Peonies directly as a valued member of their team. We’re excited to consider your application! Please note that applications will be accepted throughout the holiday season. Thank you for your patience and interest in this opportunity! -------- Hi, I’m Natalie Dusome, Founder and CEO of Poppy & Peonies. At Poppy & Peonies, we’re a fun and energetic brand that believes style and function should always go hand-in-hand. We’re passionate about creating practical pieces that make life a little easier and literally lighten the load. Building Poppy & Peonies has been an incredible adventure. It all started when my daughter Poppy was born, and I found that my accessories no longer fit my new life as a mom. I needed bags with pockets and organization that looked cool but also had functionality. When I couldn’t find them, I decided to create them myself. And so, in 2015, Poppy & Peonies was born. We’ve come a long way since then—from filling orders in my basement to appearing on Dragons’ Den, and now, expanding into new product categories and collaborating with exciting influencers and brands. It hasn’t always been smooth sailing, but thanks to our incredible community, we’ve never felt more loved and supported! We believe in our responsibility to care for the environment and are passionate about preserving the health and welfare of our planet and the animals that live on it. That’s why all of our bags are made from high-quality vegan leather, and our entire product line is vegan, cruelty-free, and PETA-approved. We ship our products plastic-free and use a combination of recycled, compostable, and biodegradable materials to mitigate shipping waste. We are constantly looking for new ways to make our products and supply chain more sustainable, reducing our carbon footprint. The Opportunity: Poppy & Peonies is looking for a performance-driven, brand-savvy Director of Digital Marketing to lead customer acquisition, paid media, and digital growth strategy across all channels. This is a high-impact leadership role where you’ll own how new customers discover and engage with the brand, driving scalable growth while protecting and elevating the Poppy & Peonies brand experience. You’ll lead digital marketing strategy across paid social, search, affiliate, and media buying while partnering closely with creative and ecommerce teams to deliver cohesive campaigns that drive measurable growth. Paid Media & Customer Acquisition • Own and evolve the paid digital marketing strategy across Meta, TikTok, Google, and emerging acquisition channels • Own and lead relationships with paid media agency • Own the key acquisitions metrics and outcomes • Manage and optimize acquisition budgets with a strong focus on efficiency, scalability, and return on ad spend • Lead full-funnel media planning across prospecting, retargeting, and campaign amplification initiatives • Identify new customer acquisition opportunities, audience strategies, and growth channels that support long-term scale • Partner closely with creative teams to develop high-performing paid assets aligned with brand standards and campaign goals • Monitor and optimize acquisition metrics including CAC, ROAS, MER, and new customer growth Performance Marketing & Growth Strategy • Develop integrated digital growth strategies that support revenue targets, launches, and seasonal campaigns • Lead testing strategies across creative, landing pages, messaging, audience segmentation, and media buying tactics • Build audience targeti