Director, Digital Business Transformation at ZEISS

Job description

About Us: ZEISS is a global technology and innovation leader in optics and optoelectronics. Founded in Germany in 1846, ZEISS operates in 50+ countries and offers career opportunities across engineering, manufacturing, research, sales, and technology. As a foundation-owned company, ZEISS is committed to responsibility, quality, and continuous innovation. Employees help shape the future through cutting-edge technology and impactful work. With a strong North American presence since 1925 and 20+ locations, ZEISS partners with industries including semiconductor, automotive, biomedical research, and medical technology, and is a leading manufacturer of eyeglass lenses, camera and cinema lenses, and precision optical systems. Location/Region: This position is located in Princeton, NJ What's the rol e ? Director, Digital Business Transformation, is an experienced and results-driven marketing professional responsible for developing, implementing, orchestrating, and managing the organization’s digital marketing strategies & assets. He or she develops strong and innovative digital marketing strategies, using SEO, PPC, and other techniques to drive traffic to company web pages, social media channels and generate interest in company products and services. Directs a team in the creation of engaging written, graphic, and video content while staying up-to-date on the latest marketing technologies and social media trends. Partners with the Product and Channel marketing teams with their launches and campaigns. Identifies leading-edge technologies & best-in-class digital practices to bolster ZEISS Vision’s reputation in the marketplace. What you’ll do in this role: Develops & drives digital marketing strategy by studying economic indicators, tracking industry & technology trends, identifying customers and their current and future needs, and monitoring the competition. Develops & directs digital business analytics strategy and sources including SalesForce content, industry sources, and 3rd party data Develops & directs digital platform strategy including features, integrations, content, 3rd party partners and competitors Directs the integration, deployment, and tracking of all of our digital communication assets and associated content. Plans & drives execution of all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns. Directs designs, builds, and maintains our social media presence. Contributes to overall marketing effectiveness by identifying short-term and long-range issues that must be addressed. Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs). Identifies trends and insights, and optimizes spend, focus and performance based on the insights. Plans, executes, and measures experiments and conversion tests. Collaborates with internal teams to create landing pages, web content and optimize user experience. Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. Identifies critical conversion points and drop off points and optimizes user funnels. Completes digital marketing department operational requirements by scheduling and assigning staff/team and following up on work results. Maintains digital marketing staff job results by coaching and disciplining employees; and planning, monitoring, and appraising job results. Nurtures and grows the Marketing team’s overall digital knowledge, skillsets and capabilities by identifying emerging platforms and technologies to be used for Channel and Product marketing campaigns. Do you qualify? BS or BA in Business, Economics, Marketing or related field required, and MBA with Marketing emphasis or equivalent strongly preferred. Minimum of 12 years of progressive marketing experience Intimate familiarity with Optical industry (Optician/Optical background ideal) Specific familiarity & expertise with current digital Marketing tools, technologies