Director, Catalog Optimization at Warner Music Group in Los Angeles, CA

Job description

At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we turn dreams into stardom and audiences into fans. We are guided by three core values that underpin everything we do across all our diverse businesses: Curiosity : We do our best work when we’re immersing ourselves in culture and breaking through barriers. Curiosity is the driving force behind creativity and ingenuity. It fuels innovation, and innovation is the key to our future. Collaboration : Making music and bringing it to the world is all about the power of originality amplified by teamwork. A great idea, like a great song, travels globally. We ignite passions and build connections across our diverse community of artists, songwriters, partners, and fans. Commitment : We pursue excellence for our team and our talent. Everything in music starts with a leap into the unknown, and we’re committed to keeping the faith, acting with integrity, and delivering on our promises. WMG is home to a wide range of artists, musicians, and songwriters that fuel our success. That is why we are committed to creating a work environment that actively values, appreciates, and respects everyone. We encourage applications from people with a wide variety of backgrounds and experiences. Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent. Job Title: Director, Catalog Optimization A little bit about our team: ADA provides independent artists and label partners with the resources, relationships, and expertise to share their creative vision with a global audience. As the independent distribution and services arm of Warner Music Group, we strive to be a valuable partner to our label clients, guiding them to success across the commercial and marketing space, working globally to deliver high-impact opportunities, and ensure reliable and visible content pipelines around the world. This role drives process, deepens relationships, and empowers ADA to be true strategic partners to our labels. Your role: In this role, you will transform the way we service our client base, understanding and delivering on the value that catalog brings in a streaming-focused landscape, educating clients on how best to exploit catalog, optimize their repertoire across all partners (including YouTube, Spotify, TikTok) and acting as the strategist for our largest catalog partners. You will focus on growing our labels’ businesses, identifying opportunities, and working cross-functionally to activate them. You’ll bring analytical, operational and commercial marketing expertise to elevate ADA’s service level and value proposition. Here you’ll get to: Develop and implement optimization strategies to maximize catalog performance across DSPs (Spotify, Apple, Amazon, etc) and social platforms (YouTube, Meta, TikTok, etc), focusing on distribution, monetization, channel development, and claiming solutions. Lead catalog pitching and account management by owning the pitch process, preparing materials, and securing playlist, algorithmic, and editorial opportunities for priority catalog releases. Strengthen monetization infrastructure by partnering with WMG/ADA collaborators to streamline processes, improve systems, and deliver outstanding services for catalog clients globally. Leverage analytics and reporting to identify growth opportunities, measure catalog performance, track KPIs, and make data-driven recommendations to enhance consumption and engagement. Partner cross-functionally with Label Management, Commerce, Marketing, and Physical teams to drive catalog strategy, integrate initiatives, and support priorities and opportunities. Analyze emerging DSP and social/video platform trends. Integrate these trends to find new opportunities in algorithms, monetization tools, and audience behaviors. Embed these insi